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List of Social Media Management Systems (SMMS)
Categories: Industry Index, Social Media, Social Media Management SystemsPosted on March 19th, 2010 290Share375inShare
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stand rack、social code of conduct 是什么意思？？？
Kindness is the sunshine of social life
The Bureau of Social Protection and Rehabilitation？
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list index out of bounds
reform social of abuses;这里social已经是形容词，后面的of什么作用？
论文the influence of advertisement on social lives
论文the influence of advertisement on social lives
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list the three historical periods of English and their dates
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Please let us know if you'd be interested in a briefing (rthomas at sprinklr dot com) as I don't have your direct contact info.
thanks - Ragy
PS: Please say hello to Charlene
While it's great to use a single tool for all of my social media needs, a social media marketer would probably love to get reports on useful metrics (conversions, influence, discussions perhaps) - not just for themselves, but for executive presentations, investors, etc. And a tool that is intelligent enough to help minimize the risks you've stated would be even more valuable. Perhaps it could do this by visually encapsulating each social media channel & providing a summary of each community's "personality" and traits.
As an aside, I can see how SMMS platforms are analogous to CMS platforms. CMS platforms allow users to publish and manage their website content. It sounds like SMMS platforms allow users to publish and, to some extent, manage their social media content. (In some cases, they can't edit their social media content though.) Analytics & reporting isn't offered by CMS platforms by default, so with that same mindset, I can understand why SMMS platform developers aren't offering it as well. But I hope someone does. It would be a valuable set of features and could be a great product differentiator.
I'm walking through the list above, but if anyone has already done so please share your views of the tools!
Congratulations! It's an interesting list, very complete, but I miss Hootsuite. Isn't Hootsuite a right SMMS?
Thank you!
It's increasingly important to have integration between your community platform, your transactional/commerce platform, and your content management platform - all needed for a full view of your customer and their interactions with your brand.
It's an Automotive Social Media Management System (vertical specific SMMS).
Thanks,
Adam
Regarding your assertion that social media can not be controlled at the corporate level – I beg to differ. I think where you are getting confused is a brand’s ability to control what is said about them vs. what they say about themselves. If what you are referring to is the former, we are in agreement. If you mean the latter, I could not disagree more. The messages a brand delivers through social media (again, the corporate messaging) should be controlled and managed. I have not heard of ANY brand that freely says “Publish whatever you want, without guidelines or restrictions”. The implication of this on any public company could be severe to say the least. For more evidence, check out companies like Dell, JetBlue, Zappos, Ford, etc that have been highlighted and awarded for their managed, centralized approach to social media at a corporate level.
The tools listed above, Awareness included, give brands the ability to manage the content they are posting and distributing through the social web. You may not work in a large enterprise, but I assure you this is a major issue for them as content is typically coming from multiple departments and individuals and can lead to a lack of brand consistency and messaging. If you would like to chat about this in more detail, feel free to drop me a line.
I trust you, quite a bit. I've added them to the list, thanks for this. I'll add more as I see them --and can verify they are valid.
dealsbell
At LoudDoor we have developed the first News Feed Optimization Platform for Facebook. If you have 2 minutes the video on our homepage (www.LoudDoor.com) explains what we do and the unique problems we solve.
I'd love to be added to this post. If you want to speak to me personally just drop me a message: jeff AT LoudDoor DOT com.
Thanks for your time.
Jeff French, Founder & CEO
Joseph Dowell
http://www.thedominantapproach...
I recommend you look at ReviewPro http://www.reviewpro.com
Their tool is built for hotel industry, where tight integration with review management is very important.
It will be interesting to watch this space develop over the next 12 months...
Cheers,
Janet Aronica
Community Manager
oneforty
1. KeenKong never really launched. It re-branded itself as a tool for financial services and then went entirely stealth -- maybe Frederic Guarino (@fredericg) can give some insights into what's going on over there.
2. Unlike many acquired companies, CoTweet has managed to maintain its soul under the ExactTarget acquisition, and by all accounts, it looks poised to make some major moves in the next year.
3. Webtrends acquired Transpond about six months ago and turned it into the Webtrends Apps shop. In the sake of full-disclosure, I'm just coming off a several month contract with Webtrends, but I encourage anyone considering, or currently using, Wildfire to take a look at Webtrends Apps (http://j.mp/eEB8A8). It's a particularly compelling and intuitive product suite.
Just my thoughts....
Plans range from free to $100/mo. We have recently integrated with Google analytics and track your Social Media ROI. Actionly also does Brand tracking across Twitter, Facebook, Blogs, Flickr, YouTube etc and also allow managing multiple Twitter or Facebook accounts from our dashboard.
Schedulable reports, Email alerts, Sentiment analysis and many more are included in our featured list.
Try us out we do have a FREE account as well. Thx!
http://www.actionly.com
Thanks for compiling this great listing of social media management systems. Your blog posts are all excellent.
They are using a CRM Social Media Accelerator, that we haven't even been able to get working. http://bit.ly/bD4VAQ
They currently manage customer enquiries on the phone and by email using Right Now, who have been developing an integrated listening and response dashboard:
http://www.rightnow.com/cx-sui...
I'd be interested to know if anyone has any feedback on this system - and also if if fits into your SMMS classification? Using it would enable the same workflow and measurement to be applied to social media responses as those from traditional channels.
We've also decided to trial Radian 6's engagement console
http://www.radian6.com/product...
With some bespoke tweaks to the call centre interface this might just cover all the bases.
http://www.jivesoftware.com/so...
It pulls Facebook posts, Twitter @replies to you and searches, and any mentions of your brand and/or keywords across the web INTO the intranet, where you can assign certain employees to respond. This is all real-time. It also does sentiment analysis and will pull this information into reports.
The cost of this tool is comparable to Radian6, but the intuitive UI/integration with your intranet makes it more compelling.
My client saw how convenient it was to have one control panel for all their monitoring and decided to buy it as soon as they saw a demo.
There is a big shift happening between monitoring and actual conversation management from one interface. I'm looking forward to action tools that notify businesses to do something vs. just being aware that it exists.
@ericamcclenny
Director of Enterprise Engagement
http://www.expion.com
Is anyone dumping the data into a SAS package or other marketing/statistics db to analyze?
just found your posting while looking for a way to get "linkshortener" integrated into netvibes or another rss-aggregator like igoogle or pageflakes. Besides collaboration and so, those are pretty handy tools to monitor social media activities around the web. But still, I'm missing the opportunity to handle user-management a proper way.
Well, thanks for the huge list. Hootsuite and CoTweet was well known, bud didn't know there were so many SMMS.
by the way SMMS is a great abbreviation - Alike ;)
Tace care,
Tobias from Germany
Shoutlet (shoutlet.com) should be on this list as well. It combines video, e-mail, Twitter and Facebook account updating, RSS, podcasts, SMS, social bookmarking tools, widgets, and more. Plus, it tracks it all in-platform. Enterprise features help companies with multiple brands manage/track social as well. Too much to mention here; contact us for a walk-through.
Thanks!
Kara Martens @Shoutlet
Here at Cisco, I am using Involver platform. Involver got everything the brand needs to grow starting from managing campaigns, tracking searches, filtering, monitoring and more. I think you can add it to your list.
Anyway, I started using Sprinklr because it offers all the features same as Involver but for FREE. My vote goes to Sprinklr, and I advise everyone to start using it.
Regards,
-Tom Fishman
As always, great interpretation of the marketplace. (Full disclosure to those reading - I am VP of marketing @ Awareness)
The message from Awareness is "stay tuned" - we have a bunch of surprises in store in the coming months. We typically have gone to market with community at the center of the social universe and the Hub is a big shift for us. We listened to our customers and the market and realized that most organizations view community as a tactic as opposed to "the" channel. This gave us the ability to tie in our enterprise features - security, control, moderation, etc - to the broader social web. Our philosophy now is that while community is an important channel, it's not the only channel enterprise marketers should use when going to market. The brands we are working with to develop this product - Sony, USA Today, Best Buy, Kayak, Progressive, etc - have all had input in the product road map, development and pricing and we believe we are positioned to meet the needs of marketers at the largest brands. The Hub is just the tip of the iceberg for Awareness. In the coming months we intend to continue to push the envelope in the social media space and continue innovating.
Mike
Thanks for including SocialTALK in your SMMS list. Mike Lee, to address your comment, SocialTALK does include metrics reporting and an integrated analytics dashboard to assist marketers in measuring their campaigns. I'd love to show you an example if you are interested - feel free to contact me directly m.sinclair (at) syncapse.com