2011年BrandFinance全球品牌价值500强

榜单简介

　　2011年3月25日消息，国际品牌评估机构BrandFinance公布了2011年全球品牌价值500强名单，其中谷歌排名第一，较去年上升一位，品牌价值443亿美元。市值1430亿美元，低于去年的1579.7亿美元。

　　微软排名第二，去年第五，品牌价值428亿美元。市值1657亿美元，低于去年的1999.89亿美元。

　　IBM排名第四，与去年持平，品牌价值362亿美元。市值1897.17亿美元，高于去年的1800.27亿美元。

　　苹果排名第八，去年第二十位，品牌价值295亿美元。市值2443.81亿美元，高于去年的1564.16亿美元。

　　Facebook今年首次入榜，排名281位，品牌价值37亿美元。

　　此外，惠普排名13位，三星18位，中国移动25位，英特尔27位，亚马逊32位。

　　从榜单来看，排名前10位的企业中有5家为科技企业。其中谷歌在搜索引擎领域的统治地位将其送上2011年最具品牌价值宝座。另外，谷歌多次推出非商业化的服务，例如提供新西兰、日本自然灾害后救援活动的帮助服务，对提高其品牌价值有积极影响。

　　苹果的品牌价值从去年的12位提高到今年的8位，得益于其创新的设计、忠诚的消费者群体和良好的营销活动。

　　诺基亚的品牌价值降幅最大，从去年的21位降至今年的94位，品牌价值从195.58亿美元降至96.58亿美元。该公司一直努力抢夺智能手机市场，但受挫于苹果的成功，尽管与微软的合作可能会帮助恢复财富。

　　Facebook首次进入榜单，虽然Facebook的盈利方式有争议，产品多元化相对不透明，但毫无疑问该品牌非常受欢迎，在进入新市场和获得消费者青睐非常有成效。

2011年BrandFinance全球品牌价值500强全榜单

Rank Name Country

Brand Value
(USD $ Millions)

Brand Rating

Market Cap
(USD $ Millions)

2011 2010 2011 2010 2011 2010 2011 2010 12GoogleUnited States 44,29436,191AAA+AAA+143,016157,970 25MicrosoftUnited States 42,80533,605AAA+AAA+165,724199,989 31WalmartUnited States 36,22041,365AAAA154,324190,803 44IBMUnited States 36,15733,706AA+AA189,717180,027 57VodafoneUnited Kingdom 30,67428,995AAA+AAA192,455178,603 612Bank of AmericaUnited States 30,61926,047AAA-AAA+120,195111,754 76GEUnited States 30,50431,909AA+AA+475,066528,712 820AppleUnited States 29,54319,829AAAAAA-244,381156,416 915WELLS FARGOUnited States 28,94421,916AA+AA136,069131,225 1011AT&TUnited States 28,88426,585AA+AA+235,987229,792 118HSBCUnited Kingdom 27,63228,472AAAAAA+171,163193,793 1214VerizonUnited States 27,29323,029AAAA381,093196,292 139HPUnited States 26,75627,383AA+AAA-84,186100,997 1410ToyotaJapan 26,15227,319AA+AAA204,863185,402 1513SantanderSpain 26,15025,577AAAAAA+100,281128,087 163Coca-ColaUnited States 25,80734,844AAA+AAA+69,50787,814 1718McDonald'sUnited States 21,84220,193AAAAAA-89,59477,139 1823SamsungKorea, Republic of 21,51118,925AA+AA+113,32686,384 1917TescoUnited Kingdom 21,12920,654AAAAAA-69,86773,969 2039Mercedes-BenzGermany 20,79813,883AAA+114,32878,057 2126MitsubishiJapan 20,47317,805AAAA+195,040231,268 2222The Home DepotUnited States 20,42319,013AA-AA-60,52751,076 2329BMWGermany 20,15716,616AA+AAA-92,87391,170 2431PepsiUnited States 19,51415,991AA+AA+79,14944,865 2524China MobileHong Kong 19,31718,673AAAA+170,543153,077 2640ChaseUnited States 19,15013,400AA-AA90,08869,900 2728IntelUnited States 19,07816,642AA+AA+92,54695,316 2843BradescoBrazil 18,67813,299AAAAAA-69,60456,582 2925OrangeFrance 18,62218,352AA+AA106,791120,119 3027ShellNetherlands 18,60516,997AAA-AAA-222,663208,854 3133NikeUnited States 18,43715,808AAAAAA31,58924,776 3242Amazon.comUnited States 17,78013,340AAAA64,13254,961 3366NestléSwitzerland 17,45511,178AAAAA-66,28839,319 3445BarclaysUnited Kingdom 17,35813,134AAAA50,68256,154 3554ICBCChina 17,19412,083AAAA+218,131225,368 3636CitiUnited States 17,13314,362AAA+105,32370,105 3755China Construction BankChina 17,09212,077AAAA+205,563208,117 3844UPSUnited States 17,01213,170AA+AA+73,29961,884 3935SiemensGermany 16,76914,709AA+AA+103,769102,939 4051FordUnited States 16,66212,652AA+AA108,34197,539 41116ItaúBrazil 16,6556,911AAAAA-98,92358,587 4237BNP ParibasFrance 16,64314,060AAA-AA64,88267,143 4346HondaJapan 16,35613,083AAA-AA+90,65882,377 4462ChevronUnited States 16,26511,464AAAA169,617159,998 4534TargetUnited States 15,98915,224AAAA52,69351,677 4650American ExpressUnited States 15,53012,737AAAA45,50542,043 4719Walt DisneyUnited States 15,42413,436AAA+AAA52,04944,984 4873Deutsche BankGermany 15,1699,862AA+AA-52,44243,272 4930AXAFrance 15,09916,403AA-AA-41,26844,326 5065TataIndia 15,08711,216AAA-AAA-103,72063,868 5177MovistarSpain 14,9359,666AAAA+142,731203,347 52-IKEASweden 14,676-A---- 5349OracleUnited States 14,60212,775AAAA+134,787105,193 5482HitachiJapan 14,5039,095BBBA+50,56921,091 5576ExxonMobilUnited States 13,7569,683AA+AA311,832329,542 5668NissanJapan 13,70510,412AAA-AA69,63765,677 5791Credit SuisseSwitzerland 13,4978,430AAA-AA46,64450,468 5838Goldman SachsUnited States 13,40613,887AAA-AAA+81,67993,316 5978Bank of ChinaChina 13,2579,615AA+AA131,499149,394 6057JP MorganUnited States 13,24111,732AA-AA-66,614102,424 6152SonyJapan 13,19412,648AAA-AAA28,99330,684 6247GDF SUEZFrance 12,90212,878AAA+132,442146,131 6361VolkswagenGermany 12,70511,468A+AA+82,44682,209 64158PanasonicJapan 12,5255,438AAAA44,79218,357 6558SberbankRussian Federation 12,01211,729AA+AA+64,32951,107 6680Sam's ClubUnited States 11,9529,398AA-A+30,64929,301 6779CarrefourFrance 11,8949,436AAAA+37,95935,251 6856ComcastUnited States 11,87611,979AA+AA+73,69265,750 69109TotalFrance 11,8287,218A+AA-147,473165,876 7070WalgreensUnited States 11,7089,983AA-AA-33,39428,634 7160CISCOUnited States 11,66711,480AA-AA+90,445110,002 7269T-MobileGermany 11,55310,126AAAA75,975140,069 7372PWCUnited States 11,4459,908AAA+AAA-- 7483ToshibaJapan 11,1368,949AA-AA23,19923,256 7563HeinekenNetherlands 11,1088,576AAA-AAA-25,31422,117 76-OlayUnited States 11,067-AA-35,777- 7775DellUnited States 10,9839,750AAA-AAA-18,95218,280 7848AllianzGermany 10,89812,836AAAA50,93657,333 7967BBVASpain 10,72010,728AAAA-51,23269,133 8081ASDAUnited States 10,6899,122AA-AA23,00430,849 8188FedExUnited States 10,6868,588AAAA-27,77826,679 82160UnitedhealthUnited States 10,6065,297AA+AA35,65917,525 831223MUnited States 10,5326,551AA+AA64,47157,572 84103E.ONGermany 10,5137,590A+AA-105,50568,253 8564NTT GroupJapan 10,33811,248AAAA+60,33379,787 8671AvonUnited States 10,1719,917AA+AA-15,84216,134 8789KPMGNetherlands 10,1608,507AAA-AAA--- 8895UBSSwitzerland 9,9158,261AAAA-67,48162,240 8994H&MSweden 9,8758,298AAAAA-55,62845,608 90-NTT DocomoJapan 9,8018,187AA+-73,14464,997 91107DHLGermany 9,7787,304AA-AA-21,62820,213 9274Lowe'sUnited States 9,7519,784AA-AA-35,50135,652 9399EDFFrance 9,6977,922AAAA+128,306139,646 9421NokiaFinland 9,65819,558AAAAA-26,90848,467 95118Banco do BrasilBrazil 9,5266,662AA+AA+49,56543,135 9684GeneraliItaly 9,48711,588AAAA23,73040,360 97126CanonJapan 9,3726,421AAA-AA+55,43847,061 98101CVSUnited States 9,2867,881AA-AA-23,37825,744 99-Agricultural Bank of ChinaChina 9,2836,032A+A+134,232- 100112BoeingUnited States 9,2137,058AAAA54,22642,824 Rank Name Country

Brand Value
(USD $ Millions)

Brand Rating

Market Cap
(USD $ Millions)

2011 2010 2011 2010 2011 2010 2011 2010 101222China Life InsuranceChina 9,2123,714AA-AA209,407131,323 10287BTUnited Kingdom 9,0618,685AA+AA31,98636,239 10393PhilipsNetherlands 9,0338,321AAAA+31,80727,094 10453BPUnited Kingdom 8,75412,114BBAA+131,469178,840 105113INGNetherlands 8,7037,051AAAA40,83527,609 106148PetrobrasBrazil 8,6975,592AA+A+262,223245,460 10790Time WarnerUnited States 8,5718,469AA+AA+40,61132,816 108171DIRECTVUnited States 8,5485,065AA+AA40,76517,230 109-Mclane CompanyUnited States 8,528-AA-57,368- 11085Telecom ItaliaItaly 8,3158,866AA+AA+58,99183,992 111183IberdrolaSpain 8,2214,575AA+AA+53,76966,321 11259Société GénéraleFrance 8,1538,635AA-AA-30,08033,303 113104SAPGermany 8,0377,584AAA-AAA-60,80958,379 114175PetroChinaChina 8,0314,879AAAA-217,181257,843 115166eBayUnited States 8,0025,148AAAAAA-17,71118,756 116135CaterpillarUnited States 7,9116,190AA+AAA-76,63264,826 117105DeloitteUnited States 7,8417,374AAAAA-- 118114RenaultFrance 7,8017,042AAAA40,28342,880 119-GilletteUnited States 7,784-AAA--20,237- 120-MckinseyUnited States 7,728-AAA--18,000- 12132L'OréalFrance 7,6305,809AAA-AAA-23,93524,205 12298Kellogg'sUnited States 7,5077,982AAA+AAA+23,52024,725 123111ZURICHSwitzerland 7,4637,160AAAA30,60029,947 124139WoolworthsAustralia 7,4436,003AAAA31,09225,805 125146RabobankNetherlands 7,4235,627AA-AA+-- 126106Standard CharteredUnited Kingdom 7,4197,332AAA-AAA--51,466 127119TEPCOJapan 7,3656,653AAAA-115,17059,052 128127MUFGJapan 7,3366,393A+A+66,31656,607 129115China TelecomChina 7,2617,027AA-AA+53,47046,823 130202SinopecChina 7,1354,152BBBA-139,982175,677 131165RBCCanada 7,0695,170AA+AA76,61171,697 13286Johnson & JohnsonUnited States 7,0378,715AAAA+63,66285,322 133108RelianceIndia 6,9947,250A+AA-86,81187,757 134100Morgan StanleyUnited States 6,8577,907AA-A+35,02245,930 135124Ernst and YoungUnited States 6,8486,480AAA-AAA--- 136168Yahoo!United States 6,8045,116AA-AA36,91117,178 137481NTT DATAJapan 6,7881,967AAAA142,13910,511 138128EnelItaly 6,7586,380AAAA114,972122,657 139144adidasGermany 6,7545,702AAA-AAA-10,63111,232 140130FOXUnited States 6,7466,277AAAA23,75721,185 141192PeugeotFrance 6,6254,485AA-AA19,51323,768 14292UniCreditItaly 6,6215,325AA-A+24,31528,523 143164TDCanada 6,6045,179AA-AA+63,96250,040 144129Sainsbury'sUnited Kingdom 6,5956,346A+A+13,81712,754 145251NiveaGermany 6,5693,424AA+AA10,1777,981 146137O2Spain 6,5586,117AAA-AA+44,407203,347 147173VISAUnited States 6,5555,037AAA-AAA-48,77955,159 148140Best BuyUnited States 6,5346,000A+A+14,18616,228 149-Saint GobainFrance 6,507-AA-36,143- 150123DanoneFrance 6,4586,544AAA-AAA-25,78835,463 151169ConocoPhillipsUnited States 6,3925,085AA-A+111,423107,214 152201AeonJapan 6,3684,153AA-AA-14,59912,654 153-NeutrogenaUnited States 6,350-AAA-14,466- 154143China UnicomHong Kong 6,3155,704A+A+44,43536,222 155156VINCI SAFrance 6,2085,449AA+AA45,10042,608 156141AVIVAUnited Kingdom 6,1755,882AAA+15,37617,104 157154AccentureBermuda 6,1695,501A+A+27,77426,261 158315Thomson ReutersUnited Kingdom 6,1642,880AAAA37,66313,935 159210BHP BillitonUnited Kingdom 6,1114,034AA-AA432,338203,609 160150MorrisonsUnited Kingdom 6,1015,581AAAA14,03513,716 161178Metro Cash and CarryGermany 6,0984,776A+AA-15,41716,120 162136T-HomeGermany 6,0856,121AA-AA-36,721140,069 163131CostcoUnited States 6,0676,259AA-AA-25,94624,782 164189macy'sUnited States 6,0274,533AA-AA-15,34113,571 165195HoneywellUnited States 6,0064,351AA-AA-39,11235,077 166-Schneider ElectricFrance 5,870-AA+-41,030- 167277SkyUnited Kingdom 5,7823,231AAA-AA21,851- 168203LG ElectronicsKorea, Republic of 5,7674,149A+AA+30,71911,867 169191NordeaSweden 5,7414,509AA+AA43,85643,057 170-Lanc?meFrance 5,685-AA+-12,300- 171187State Bank of IndiaIndia 5,6704,551AAA-AA+46,41729,808 172155FujitsuJapan 5,6345,497AA-AA17,74216,372 173188SoftBankJapan 5,5874,539AA-AA-62,87754,353 174-Co-operativeUnited Kingdom 5,5874,660AA-A+-- 175133MotorolaUnited States 5,5856,254AAAA-15,35916,097 176250eniItaly 5,5713,440AAAA85,26794,871 177167NECJapan 5,5535,129A+AA-13,00212,627 178-MitsuiJapan 5,551-AA-56,337- 179177SharpJapan 5,5174,805AA-AA17,96718,278 180246SMFGJapan 5,5123,462A+A37,94533,856 181-MarlboroUnited States 5,510-AA+-65,732- 182110EricssonSweden 5,5045,697AA-AA23,52919,275 183273Bank of CommunicationsChina 5,4763,269AA-AA56,87664,382 184163StarbucksUnited States 5,4625,187AAAA-15,44614,860 185286RandstadNetherlands 5,4463,163AA+A+9,7759,170 186172KrogerUnited States 5,4425,049AA-AA-9,5458,818 187220U.S. BankUnited States 5,4163,777AAAA42,86745,983 188231PetronasMalaysia 5,3523,578AAA-AAA-48,552 189230JardinesHong Kong 5,1623,594AA-AA-24,38617,145 190-Union PacificUnited States 5,125-AA-50,156- 191-OiBrazil 5,0464,342AA+AA25,51424,912 192-ItochuJapan 5,045-AA-40,060- 193247China State ConstructionChina 5,0183,459AAA-21,76519,142 194260PNCUnited States 4,9933,383AAAA-27,89823,236 195405BOMBARDIERCanada 4,9802,318A+A+11,3829,342 196-HeinzUnited States 4,952-AA--19,375- 197134RWEGermany 4,9286,194A+AA38,92159,716 198198NESCAFéSwitzerland 4,9274,297AAAA-23,20019,109 199-NBC InternationalUnited States 4,923-A-52,785- 200179MTNSouth Africa 4,9204,693AAAAA34,80930,229 Rank Name Country

Brand Value
(USD $ Millions)

Brand Rating

Market Cap
(USD $ Millions)

2011 2010 2011 2010 2011 2010 2011 2010 201209Kimberly-ClarkUnited States 4,8334,045AA+AA+20,12920,302 202248EMC2United States 4,8283,447AAAA33,74728,558 203186PublixUnited States 4,7964,556AAA--- 204-PrudentialUnited Kingdom 4,7804,130A+A+23,85020,384 205182CBSUnited States 4,7444,582A+AA-16,55214,349 206197TelstraAustralia 4,7414,308AAAA-40,22652,335 207159SafewayUnited States 4,7205,318AA-A+10,32811,305 208142XboxUnited States 4,7155,744AAA-AA+16,39030,551 209145GazpromRussian Federation 4,6755,694AA+AA+174,147188,582 210437KraftUnited States 4,6442,168AAAA22,8576,277 211227Swiss ReSwitzerland 4,6103,630A+A+17,77515,498 212349Kohl'sUnited States 4,5572,623AA-AA-16,0326,711 213219MedtronicUnited States 4,5373,784AA+AA42,86352,926 214-LoblawsCanada 4,536-AA--9,850- 215430Warner Bros.United States 4,5212,217AA-AA-20,03910,938 216199M&SUnited Kingdom 4,5194,285AAAA+13,69714,236 217-DoveUnited Kingdom 4,517-AA-8,714- 218229MetLifeUnited States 4,5103,599AA-AA-35,25227,989 219212ZaraSpain 4,5053,963A+AA-31,18425,535 220256SanyoJapan 4,5013,402AA-AA-13,44012,182 221121Münchener RückGermany 4,4874,300AA-AA-15,92318,655 222-auJapan 4,479-A+-27,613- 223275Texas InstrumentsUnited States 4,4613,260AA-AA-31,64428,858 224308Citro?nFrance 4,4562,937AA-AA-16,68716,890 225194FiatItaly 4,4474,439A+AA-15,17316,564 226184SYSCOUnited States 4,4474,570A+AA-14,72113,853 227-MarubeniJapan 4,433-AA--33,881- 228240BASFGermany 4,3933,497AA+AA80,40815,344 229176ArcelorMittalLuxembourg=Luxembourg 4,3884,848AA-AA-78,44087,520 230213HYUNDAIKorea, Republic of 4,3763,905AA+AA-27,83513,440 231-ColgateUnited States 4,373-A+-16,214- 232303EmersonUnited States 4,3662,956AAAA+43,83934,161 233204BlackBerryCanada 4,3624,122AAA-AAA19,89825,859 234-Indian Oil CorporationIndia 4,3514,074AA-A+30,15421,428 235375MizuhoJapan 4,3492,508A+A+33,21428,205 236282SUZUKIJapan 4,3203,211AAAA11,54612,688 237-ChevroletUnited States 4,314-AA--15,481- 238-BudweiserBelgium 4,304-AA+-15,736- 239174DZ BANKGermany 4,3034,953AA-A-- 240278ERSTEAustria 4,2933,229AAAA-16,08413,404 241426VivoBrazil 4,2862,240AA-AA-31,39915,386 242233VEOLIAFrance 4,2683,559A+AA29,17230,961 243-SumitomoJapan 4,260-AA-55,077- 244216SwisscomSwitzerland 4,2553,829AAAA-30,56430,020 245208StaplesUnited States 4,2504,066AA-AA-10,34411,742 246205BeelineRussian Federation 4,1894,116AA+AA-23,25025,254 247207National Australia BankAustralia 4,1764,073AA-A+35,21437,071 248382The Bank of New York MellonUnited States 4,1562,477AA-A+32,12333,306 249266Media Markt & SaturnGermany 4,1343,327AA-A+8,8329,235 250360ScotiabankCanada 4,1202,579AA-A52,47242,689 251-SFRFrance 360docimg_501_4,101-AA+-24,870- 252-360docimg_502_PurinaSwitzerland 360docimg_503_4,099-A-28,415- 253353360docimg_504_AIRBUSNetherlands 360docimg_505_4,0802,605AAA+9,8615,204 254161360docimg_506_CNP AssurancesFrance 360docimg_507_4,0585,272A+AA-11,44315,972 255-360docimg_508_ColesAustralia 360docimg_509_4,056-AA-23,272- 256385360docimg_510_AllstateUnited States 360docimg_511_4,0452,455AA-AA-17,44913,717 257-360docimg_512_BAE SystemsUnited Kingdom 360docimg_513_4,042-AA--20,664- 258-360docimg_514_BBCUnited Kingdom 360docimg_515_4,0193,648AAA-AA+-- 259270360docimg_516_Louis VuittonFrance 360docimg_517_3,9963,293AAAAAA10,3778,029 260-360docimg_518_SPCSri Lanka 360docimg_519_857506AAAA-6,8963,654 261224360docimg_520_ABBSwitzerland 360docimg_521_3,9503,690AAA+44,89038,453 262294360docimg_522_Fresenius Medical CareGermany 360docimg_523_3,9493,027AAAA24,16221,829 263312360docimg_524_Deutsche PostGermany 360docimg_525_3,9492,892AAA-5,4077,124 264-360docimg_526_MasterCardUnited States 360docimg_527_3,9313,186AA+AA+25,75328,520 265120360docimg_528_NintendoJapan 360docimg_529_3,9286,585AA+AAA-11,05623,535 266-360docimg_530_WPPIreland=Ireland 360docimg_531_3,922-A+-19,156- 267218360docimg_532_telenorNorway 360docimg_533_3,9183,813AA-A+21,03630,354 268410360docimg_534_7-ElevenJapan 360docimg_535_3,9052,302AAA+7,9278,731 269-360docimg_536_Mountain Dew/Mtn DewUnited States 360docimg_537_3,882-AA-19,853- 270211360docimg_538_AegonNetherlands 360docimg_539_3,8743,986AA-AA10,73511,575 271244360docimg_540_Commonwealth Bank of AustraliaAustralia 360docimg_541_3,8583,475AAA-AA+54,74659,573 272237360docimg_542_RaytheonUnited States 360docimg_543_3,8293,514AAAA17,08419,702 273276360docimg_544_Ping AnChina 360docimg_545_3,8273,237AAAA-71,39964,228 274243360docimg_546_LufthansaGermany 360docimg_547_3,8013,477AA+AA-8,5928,979 275334360docimg_548_Bank of MontrealCanada 360docimg_549_3,7972,767A+A+32,99026,076 276259360docimg_550_StatoilHydroNorway 360docimg_551_3,7583,387A+A+72,71690,927 277225360docimg_552_Singapore AirlinesSingapore 360docimg_553_3,7573,654AAA-AAA12,15710,281 278488360docimg_554_ValeBrazil 360docimg_555_3,7491,937A+A185,138153,418 279257360docimg_556_AudiGermany 360docimg_557_3,7393,398AA-AA-23,613- 280181360docimg_558_Crédit AgricoleFrance 360docimg_559_3,7064,617AA-A+13,25021,075 281-360docimg_560_BellCanada 360docimg_561_3,7023,364AAAA-31,13631,921 282193360docimg_562_edpPortugal=Portugal 360docimg_563_3,6924,449AA-AA36,31841,608 283-360docimg_564_FACEBOOKUnited States 360docimg_565_3,690-A--- 284-360docimg_566_AirtelIndia 360docimg_567_3,6863,159AA-AA28,86127,737 285288360docimg_568_KEPCOKorea, Republic of 360docimg_569_3,6833,160AA-A+38,09736,351 286-360docimg_570_Nokia Siemens NetworkFinland 360docimg_571_3,664-AA-11,147- 287373360docimg_572_CarlsbergDenmark 360docimg_573_3,6462,525AA+AA9,5617,990 288402360docimg_574_ROGERSCanada 360docimg_575_3,6432,344AA+AA30,56424,928 289314360docimg_576_AetnaUnited States 360docimg_577_3,6322,885AAAA-13,04512,412 290-360docimg_578_Bank of America Merrill LynchUnited States 360docimg_579_3,6292,694AA+13,35518,192 291-360docimg_580_Emirates AirlinesUnited Arab Emirates 360docimg_581_3,6223,518AAA-AAA--12,131 292324360docimg_582_Rio TintoUnited Kingdom 360docimg_583_3,6132,838AA-A+157,461160,719 293-360docimg_584_ChampionUnited States 360docimg_585_3,603-A-7,434- 294268360docimg_586_KitKatSwitzerland 360docimg_587_3,5943,307AA-AA-20,54922,117 295449360docimg_588_FUJIFILMJapan 360docimg_589_3,5862,131AAAA16,98810,866 296336360docimg_590_Capital OneUnited States 360docimg_591_3,5842,758AA-A17,93717,885 297414360docimg_592_Chūbu Electric PowerJapan 360docimg_593_3,5792,285AAAA46,26524,047 298300360docimg_594_endesaSpain 360docimg_595_3,5692,986AA+AA-45,65357,412 299-360docimg_596_British GasUnited Kingdom 360docimg_597_3,5602,415A+A+17,78416,393 300323360docimg_598_SprintUnited States 360docimg_599_3,5352,843AAAA-22,92927,159 Rank Name Country

Brand Value
(USD $ Millions)

Brand Rating

Market Cap
(USD $ Millions)

2011 2010 2011 2010 2011 2010 2011 2010 301322360docimg_600_TNTNetherlands 360docimg_601_3,5342,847AAAA-11,76512,708 302264360docimg_602_QVCUnited States 360docimg_603_3,5263,332AAA-9,5118,470 303267360docimg_604_BridgestoneJapan 360docimg_605_3,5113,325AA-AA20,02120,761 304280360docimg_606_GatoradeUnited States 360docimg_607_3,5053,225AA-AA-20,09317,713 305302360docimg_608_Alcatel-LucentFrance 360docimg_609_3,4612,967A+A8,9917,787 306318360docimg_610_MTSRussian Federation 360docimg_611_3,4582,869AA-AA-22,90218,054 307263360docimg_612_ClaroMexico 360docimg_613_3,4473,334AA-A+48,69884,020 308279360docimg_614_MichelinFrance 360docimg_615_3,4373,228AA-AA+17,90216,950 309255360docimg_616_MOLJapan 360docimg_617_3,4153,402AAAA-16,39715,398 310354360docimg_618_State StreetUnited States 360docimg_619_3,4112,598AA-AA-19,40721,482 311301360docimg_620_AdeccoSwitzerland 360docimg_621_3,4042,974AA-AA-10,4499,374 312217360docimg_622_Johnson ControlsUnited States 360docimg_623_3,3933,814AA-AA24,09821,556 313417360docimg_624_Nippon SteelJapan 360docimg_625_3,3912,269AAAA43,57646,405 314272360docimg_626_WestpacAustralia 360docimg_627_3,3843,280AAAA+42,51154,116 315271360docimg_628_JR-EastJapan 360docimg_629_3,3733,292AAAA24,16231,067 316-360docimg_630_ECHOSTARUnited States 360docimg_631_3,366-AA--12,603- 317325360docimg_632_Royal Bank of ScotlandUnited Kingdom 360docimg_633_3,3462,838AA-41,40620,519 318-360docimg_634_PlaystationJapan 360docimg_635_3,341-A-2,867- 319357360docimg_636_Lloyds TSBUnited Kingdom 360docimg_637_3,3322,595AA24,47611,567 320-360docimg_638_WiiJapan 360docimg_639_3,324-AA--12,812- 321310360docimg_640_CIGNAUnited States 360docimg_641_3,3102,918AA-AA-7,7217,356 322-360docimg_642_MTV NetworksUnited States 360docimg_643_3,304-AA--15,354- 323249360docimg_644_International PaperUnited States 360docimg_645_3,3043,441AAAA+17,07119,231 324-360docimg_646_NYKJapan 360docimg_647_3,303-AA-16,698- 325471360docimg_648_C.H. ROBINSONUnited States 360docimg_649_3,2772,020AA-AA-11,6088,963 326422360docimg_650_CIBCCanada 360docimg_651_3,2762,255A+A+29,14922,200 327-360docimg_652_ChanelFrance 360docimg_653_3,272-AAA--- 328-360docimg_654_CAP GEMINIFrance 360docimg_655_3,271-AA-7,046- 329337360docimg_656_AmstelNetherlands 360docimg_657_3,2632,721AAA+8,43812,708 330429360docimg_658_MaerskDenmark 360docimg_659_3,2502,222AA+A-55,25553,288 331-360docimg_660_PSEGUnited States 360docimg_661_3,250-A-25,998- 332258360docimg_662_Nestle Pure LifeSwitzerland 360docimg_663_3,2133,397AA19,90817,143 333432360docimg_664_China Merchants BankChina 360docimg_665_3,1892,212A+AA-43,80249,802 334-360docimg_666_LuxUnited Kingdom 360docimg_667_3,177-AA--4,404- 335-360docimg_668_Southern CompanyUnited States 360docimg_669_3,170-AA+-52,530- 336-360docimg_670_Sony EricssonSweden 360docimg_671_3,1653,697A+A+14,43124,415 337305360docimg_672_Polo Ralph LaurenUnited States 360docimg_673_3,1622,952AA-AA-6,2235,268 338-360docimg_674_Berkshire HathawayUnited States 360docimg_675_3,159-AA-204,886- 339296360docimg_676_HermèsFrance 360docimg_677_3,1513,003AA+AAA-24,40914,777 340330360docimg_678_MAPFRESpain 360docimg_679_3,1482,799AA-9,38613,281 341221360docimg_680_AsahiJapan 360docimg_681_3,1343,734AA+AAA-7,8159,100 342-360docimg_682_WellPointUnited States 360docimg_683_3,125-AA-11,847- 343-360docimg_684_JOHN DEEREUnited States 360docimg_685_3,122-AA+-52,140- 344-360docimg_686_ConagraUnited States 360docimg_687_3,115-AA--12,279- 345378360docimg_688_wilmarSingapore 360docimg_689_3,1012,498AAAA-23,66421,952 346-360docimg_690_DELTAUnited States 360docimg_691_3,100-AA-20,306- 347-360docimg_692_OMVAustria 360docimg_693_3,096-A+-18,202- 348306360docimg_694_Bharat PetroleumIndia 360docimg_695_3,0902,945AAAA-8,9228,496 349287360docimg_696_LukoilRussian Federation 360docimg_697_3,0893,161AAA+55,49659,084 350361360docimg_698_Thermo Fisher SCIENTIFICUnited States 360docimg_699_3,0802,579AAAA20,21319,563 351-360docimg_700_Weston (George)Canada 360docimg_701_3,075-AA-8,807- 352465360docimg_702_BB&TUnited States 360docimg_703_3,0672,056AA+AA16,67917,472 353236360docimg_704_CommerzbankGermany 360docimg_705_3,0673,521AA+A+7,57811,065 354241360docimg_706_HolcimSwitzerland 360docimg_707_3,0543,497AAA-AAA-36,94339,540 355132360docimg_708_PfizerUnited States 360docimg_709_3,0376,257AAA-AA+164,527106,930 356372360docimg_710_Estée LauderUnited States 360docimg_711_3,0372,531AAA+5,0953,800 357445360docimg_712_CasinoFrance 360docimg_713_3,0332,153AA+6,2926,710 358-360docimg_714_ESPNUnited States 360docimg_715_3,031-AA-13,206- 359-360docimg_716_BioreJapan 360docimg_717_3,014-AA--5,575- 360245360docimg_718_ACSSpain 360docimg_719_3,0143,468AA-AA29,34230,155 361-360docimg_720_National GridUnited Kingdom 360docimg_721_3,012-AA-66,252- 362352360docimg_722_EtisalatUnited Arab Emirates 360docimg_723_3,0022,607AA-AA19,56319,951 363-360docimg_724_TycoSwitzerland 360docimg_725_2,987-AA+-20,914- 364331360docimg_726_acerProvince of China 360docimg_727_2,9822,795AA-AA-7,1816,848 365316360docimg_728_ANZAustralia 360docimg_729_2,9772,873AA+AA50,99944,054 366450360docimg_730_SHISEIDOJapan 360docimg_731_2,9732,130AA+AA-4,8188,042 367-360docimg_732_HTCProvince of China 360docimg_733_2,970-A-16,529- 368355360docimg_734_SANDVIKSweden 360docimg_735_2,9682,597AAA+20,24717,806 369319360docimg_736_Scottish and Southern EnergyUnited Kingdom 360docimg_737_2,9582,865A+A-25,39012,629 370295360docimg_738_TravelersUnited States 360docimg_739_2,9563,025AA-AA+24,88528,624 371327360docimg_740_Danske BankDenmark 360docimg_741_2,9482,835A+A+16,82217,014 372404360docimg_742_ROSNEFT (Роснефть)Russian Federation 360docimg_743_2,9432,324A+A+90,694107,248 373364360docimg_744_CamelJapan 360docimg_745_2,9422,574AA8,4347,119 374-360docimg_746_VolvoSweden 360docimg_747_2,941-A+-17,415- 375345360docimg_748_MazdaJapan 360docimg_749_2,9322,652AA-AA-8,8099,803 376291360docimg_750_TelcelMexico 360docimg_751_2,9303,069AA+46,37984,020 377420360docimg_752_MarathonUnited States 360docimg_753_2,9282,261AA-A+30,89230,405 378-360docimg_754_ENBWGermany 360docimg_755_2,917-A-18,558- 379321360docimg_756_T-SystemsGermany 360docimg_757_2,9162,847AA-A+13,833140,069 380-360docimg_758_BayerGermany 360docimg_759_2,912-AA--75,754- 381424360docimg_760_InfosysIndia 360docimg_761_2,9082,246AA+AA+37,96227,111 382-360docimg_762_SchwarzkopfGermany 360docimg_763_2,904-A-4,632- 383328360docimg_764_Virgin mediaUnited States 360docimg_765_2,9012,808AA-A+16,24914,541 384-360docimg_766_GeicoUnited States 360docimg_767_2,881-AA-24,586- 385-360docimg_768_Black & DeckerUnited States 360docimg_769_2,870-AA+-11,859- 386-360docimg_770_HESSUnited States 360docimg_771_2,856-AA--23,618- 387-360docimg_772_ABCUnited States 360docimg_773_2,851-AA-12,429- 388235360docimg_774_Manulife FinancialCanada 360docimg_775_2,8233,545AAAA21,57722,265 389-360docimg_776_SunTrustUnited States 360docimg_777_2,8211,724AA-A+13,4489,538 390455360docimg_778_ContinentalGermany 360docimg_779_2,8212,096A+AA-13,46112,274 391-360docimg_780_Tropicana BeveragesUnited States 360docimg_781_2,815-AA-14,457- 392-360docimg_782_HypoVereinsbankItaly 360docimg_783_2,8132,434AA11,49213,937 393362360docimg_784_PRUDENTIALUnited States 360docimg_785_2,8052,578A+AA24,96123,130 394-360docimg_786_JR-CentralJapan 360docimg_787_2,797-AA-52,335- 395383360docimg_788_QwestUnited States 360docimg_789_2,7942,463AA-AA-22,41719,416 396343360docimg_790_POSCOKorea, Republic of 360docimg_791_2,7882,659AAAA+41,64743,428 397418360docimg_792_KIAKorea, Republic of 360docimg_793_2,7882,264AAA+15,2408,850 398274360docimg_794_CadburyUnited States 360docimg_795_2,7843,261AA-AA-15,51021,196 399-360docimg_796_AflacUnited States 360docimg_797_2,7831,837AA-AA25,59321,537 400307360docimg_798_CSCUnited States 360docimg_799_2,7792,943AA-A+8,56810,323 Rank Name Country

Brand Value
(USD $ Millions)

Brand Rating

Market Cap
(USD $ Millions)

2011 2010 2011 2010 2011 2010 2011 2010 401371360docimg_800_PearsonUnited Kingdom 360docimg_801_2,7552,535AA-AA-11,1159,607 402-360docimg_802_Empresas CopecChile 360docimg_803_2,740-AA--26,426- 403-360docimg_804_Pao de A?ucarBrazil 360docimg_805_2,723-A+-10,839- 404-360docimg_806_GentingMalaysia=Malaysia 360docimg_807_2,7212,583AAA-AAA-15,6377,809 405347360docimg_808_Rolls-RoyceUnited Kingdom 360docimg_809_2,7202,643AA-AA-15,61112,230 406408360docimg_810_SchindlerSwitzerland 360docimg_811_2,7172,306AAA+11,537- 407-360docimg_812_HERSHEY'SUnited States 360docimg_813_2,715-AA--12,202- 408453360docimg_814_CSXUnited States 360docimg_815_2,7062,108AAAA-29,08625,552 409-360docimg_816_FPCC (Formosa Petrochemical Corporation)Province of China 360docimg_817_2,690-A-29,753- 410339360docimg_818_J.C PenneyUnited States 360docimg_819_2,6832,696A+A+8,8328,041 411304360docimg_820_Crédit mutuelFrance 360docimg_821_2,6772,955AA-A--- 412-360docimg_822_NorfolkUnited States 360docimg_823_2,675-AA-27,838- 413-360docimg_824_LiptonUnited Kingdom 360docimg_825_2,669-A-5,938- 414431360docimg_826_ACESwitzerland 360docimg_827_2,6672,216AA-A+20,05416,386 415441360docimg_828_KYOCERAJapan 360docimg_829_2,6602,162AA-AA17,00011,111 416416360docimg_830_SK telecomKorea, Republic of 360docimg_831_2,6512,282AAAA15,86515,381 417-360docimg_832_NomuraJapan 360docimg_833_2,6511,767A+A-20,28925,131 418-360docimg_834_HalifaxUnited Kingdom 360docimg_835_2,6321,738A-BB18,4398,713 419332360docimg_836_QualcommUnited States 360docimg_837_2,6322,781AA-AA-62,60663,896 420-360docimg_838_MANGermany 360docimg_839_2,631-AA-17,672- 421-360docimg_840_SUEZFrance 360docimg_841_2,610-A+-20,699- 422317360docimg_842_BouyguesFrance 360docimg_843_2,6082,872AAAA-12,71321,006 423-360docimg_844_MagnitRussian Federation 360docimg_845_2,606-A-10,681- 424309360docimg_846_Harley-DavidsonUnited States 360docimg_847_2,5922,928AAAAA+12,39710,477 425-360docimg_848_BlackRockUnited States 360docimg_849_2,5911,580AA+AA32,73929,722 426442360docimg_850_GAPUnited States 360docimg_851_2,5892,161AAAA+3,6865,141 427-360docimg_852_GlaxosmithklineUnited Kingdom 360docimg_853_2,587-AAA--121,855- 428-360docimg_854_Lay's Potato ChipsUnited States 360docimg_855_2,577-A+-21,563- 429461360docimg_856_MarriottUnited States 360docimg_857_2,5762,071AAAA8,6717,030 430-360docimg_858_Raiffeisen BankAustria 360docimg_859_2,5751,851AA-A8,0019,728 431-360docimg_860_ErgoGermany 360docimg_861_2,561-AA--11,065- 432396360docimg_862_Bed Bath & BeyondUnited States 360docimg_863_2,5592,388AAA-9,5148,735 433397360docimg_864_LOCKHEED MARTINUnited States 360docimg_865_2,5552,382AAAA9,43910,676 434460360docimg_866_CNCanada 360docimg_867_2,5532,071AA+AA+35,77630,803 435-360docimg_868_Tyco ElectronicsSwitzerland 360docimg_869_2,540-AA-14,025- 436-360docimg_870_China Southern AirlinesChina 360docimg_871_2,5331,792AA-AA18,27315,371 437-360docimg_872_OptusAustralia 360docimg_873_2,530-AA-28,412- 438-360docimg_874_7UPUnited States 360docimg_875_2,526-AA-12,987- 439-360docimg_876_AdobeUnited States 360docimg_877_2,524-AA--12,849- 440-360docimg_878_EletrobrasBrazil 360docimg_879_2,519-AA--18,538- 441459360docimg_880_SodexoFrance 360docimg_881_2,5092,078AA-A12,60111,157 442-360docimg_882_PostbankGermany 360docimg_883_2,5061,475AA-A7,5967,534 443-360docimg_884_Stop & ShopNetherlands 360docimg_885_2,505-A-5,487- 444440360docimg_886_ICICI BankIndia 360docimg_887_2,5012,164AAAA-28,80919,807 445-360docimg_888_ArconSwitzerland 360docimg_889_2,496-AA-47,745- 446-360docimg_890_GarnierFrance 360docimg_891_2,493-AA-6,440- 447-360docimg_892_Korea Gas CorpKorea, Republic of 360docimg_893_2,482-A-14,620- 448-360docimg_894_CepsaSpain 360docimg_895_2,479544ABBB7,6342,631 449-360docimg_896_COSCOChina 360docimg_897_2,468266AA-AA19,21224,796 450394360docimg_898_STCSaudi Arabia 360docimg_899_2,4682,393A+A+27,98432,607 451320360docimg_900_KBCBelgium 360docimg_901_2,4662,864ABBB16,61615,912 452-360docimg_902_CenturyLinkUnited States 360docimg_903_2,4641,545AA-AA-19,57118,398 453486360docimg_904_KEPCOJapan 360docimg_905_2,4531,956AA-A+57,50730,471 454398360docimg_906_CHSUnited States 360docimg_907_2,4522,380AA-A+11,82711,743 455492360docimg_908_TELUSCanada 360docimg_909_2,4511,930AAA+20,13614,973 456399360docimg_910_WinstonUnited States 360docimg_911_2,4462,378AA7,0125,887 457-360docimg_912_PICCChina 360docimg_913_2,4411,315AA15,6499,301 458483360docimg_914_DnB NORNorway 360docimg_915_2,4331,964AAA+21,92416,537 459-360docimg_916_DiaSpain 360docimg_917_2,4211,139AA+5,380- 460-360docimg_918_MURPHYUnited States 360docimg_919_2,416-AA--12,283- 461-360docimg_920_KTKorea, Republic of 360docimg_921_2,4071,837AAAA16,41714,844 462-360docimg_922_BanamexUnited States 360docimg_923_2,4061,356A+A+18,69213,759 463358360docimg_924_AgipItaly 360docimg_925_2,4052,591AA-A+24,71527,499 464152360docimg_926_AIGUnited States 360docimg_927_2,3905,536AA+13,17714,856 465-360docimg_928_CATHAY PACIFICHong Kong 360docimg_929_2,383-AA+-11,518- 466311360docimg_930_Air FranceFrance 360docimg_931_2,3822,909AA+A+8,9266,300 467338360docimg_932_ThalesFrance 360docimg_933_2,3772,713AA-AA-8,27710,640 468462360docimg_934_BYDChina 360docimg_935_2,3742,065A+AA17,45422,785 469-360docimg_936_DanaherUnited States 360docimg_937_2,371-AA-28,447- 470433360docimg_938_JR WestJapan 360docimg_939_2,3672,210AA-AA-19,08118,503 471-360docimg_940_Astra InternationalIndonesia 360docimg_941_2,360-A-28,463- 472-360docimg_942_HBOUnited States 360docimg_943_2,357-AA--10,019- 473395360docimg_944_FerrovialSpain 360docimg_945_2,3552,393AAAA-40,63042,018 474456360docimg_946_EIFFAGEFrance 360docimg_947_2,3542,086A+AA-21,88223,554 475479360docimg_948_UNITEDUnited States 360docimg_949_2,3521,972AA-A-4,996 476-360docimg_950_WIPROIndia 360docimg_951_2,3522,492A+AA24,73719,993 477-360docimg_952_TeliaSweden 360docimg_953_2,3512,180AAA-AA15,31241,167 478-360docimg_954_TurnerUnited States 360docimg_955_2,349-AA--10,019- 479-360docimg_956_LuxotticaItaly 360docimg_957_2,347-AA-16,084- 480-360docimg_958_China CITIC BankChina 360docimg_959_2,3421,866A+A+29,34833,903 481419360docimg_960_Kuehne + NagelSwitzerland 360docimg_961_2,3302,262AAAA+13,90811,179 482-360docimg_962_PROGRESSIVEUnited States 360docimg_963_2,3291,872AA-AA-14,08611,306 483-360docimg_964_LegrandFrance 360docimg_965_2,325-AA--11,013- 484-360docimg_966_AveenoUnited States 360docimg_967_2,319-AA-10,458- 485-360docimg_968_DensoJapan 360docimg_969_2,310-A+-22,709- 486482360docimg_970_ADPUnited States 360docimg_971_2,3081,967AAAA19,13620,351 487413360docimg_972_ColruytBelgium 360docimg_973_2,3002,286A+AA8,6838,113 488-360docimg_974_Dairy Farm-900Hong Kong 360docimg_975_2,299-AA--10,604- 489-360docimg_976_BDUnited States 360docimg_977_2,295-AA-17,591- 490313360docimg_978_zainKuwait 360docimg_979_2,2932,889AA-AA-20,19324,170 491-360docimg_980_Shoppers Drug MartCanada 360docimg_981_2,291-A---- 492475360docimg_982_PUMAGermany 360docimg_983_2,2911,990AA+AA4,8384,544 493261360docimg_984_Universal Music GroupFrance 360docimg_985_2,2863,368AA-AA-8,70015,775 494-360docimg_986_Ameriprise FinancialUnited States 360docimg_987_2,2831,498AAA12,5529,207 495-360docimg_988_IsbankTurkey 360docimg_989_2,2801,662AAAA-19,22112,703 496-360docimg_990_KLineJapan 360docimg_991_2,279-AA--7,845- 497-360docimg_992_NaturaBrazil 360docimg_993_2,274-AA--12,721- 498-360docimg_994_GUCCIFrance 360docimg_995_2,272-AA-3,783- 499500360docimg_996_KOMATSUJapan 360docimg_997_2,2701,898AA+AA28,48025,475 500-360docimg_998_VestasDenmark 360docimg_999_2,267-A+-8,781-