研究核酶的意义:Home Textiles---Theory articles

来源:百度文库 编辑:中财网 时间:2024/05/06 12:35:26
Home Textiles also known as decorative textiles, and clothing textiles, industrial textiles constitute one-third of the world textile industry. As an important textile categories,
Home textile products in the living room decoration package is called "soft furnishings", convert it to create and environment has a decisive role. It spread from the traditional to meet the blanket cover, cover
Cover cover, wash rinse clean slate needs of daily life came all the way, today's textile industry already has a fashion, personal, health and other multi-functional consumer style, home textiles
The textile industry in the decorative home furnishings and space is becoming a darling of the market.
1 China's textile industry profiles
(2) prospects of textile industry
3 issues facing
4 textile product knowledge
5 textile market brief overview:
 
A: China's textile industry profiles
Resolve the status quo of China's textile industry
In 2009, a ferocious financial crisis China's textile industry suffered a rapid development of its 30 years of the coldest "winter." According to the survey, 45 percent of the country's textile enterprises in
Loss, the worst of times Nantong 19% small and medium textile enterprises closed down. In the national policy of stimulating domestic demand, supported by original export-dependent processing of the textile enterprises in the channel due to the domestic
Road, under some conditions, such as the brand "acclimatized." Precarious, China's 2009 textile is an extraordinary one. In 2010, textile industry, the most difficult year history,
During the year, cotton prices soared three times, resulting in many textile enterprises have ceased production, triggered cloth have no market price. Textile enterprises in the environment, had to raise prices. At the same time,
The negative impact of the real estate industry, the proportion of people buy a house have fallen sharply. According to industry statistics, sales of textile business in 2010 compared to 2009 the average fell 13 points.
But there are surprises in the ordinary:
 1 textile competition from the "Warring States" gradually developed into the "three pillars"
   Carolina, 2009, Anna Rich financing market, and one of the three major textile giant, Meng Jie is also gradually moving towards the capital market. Three companies have access to capital markets, no doubt
       A stimulus for the textile industry, but also to many textile enterprises anxious dog eat dog. Industry gradually matured indicates the future textile market will usher in more intense competition, the strong
       Stronger and the weak law of survival of the weaker will become increasingly apparent.
 2, network marketing prospects
   The rapid development of e-commerce has been fully impact people's lives, especially in the 1980s the future mainstream consumer groups, more and more people choose to shop online.
   Network marketing, free time, free from the constraints of space, invest in small, large returns, the channel's prospects are very bright. Currently, Taobao Mall with the signing of cooperation agreement
       Textile enterprises are Mercury, Bliss, Islay, Bo Yang, Triumph, etc. as well as the size of the textile business, but the textile authoritative market research, sales of textile enterprise network switch
       The average rate of less than 0.5 points. Therefore, the manner in which the heart of network marketing has become a problem to be solved.
 3, textile "one stop" shopping environment is gradually taking shape
   In 2009, many textile brand launched the so-called "one stop" home museum, the main display to bedding, home textile products, supplemented by other. "One stop" home
       Museum covers are a hundred square meters, due to larger investment funds, and little in return, present mainly in the textile brand launched the "one-stop" home museum to enhance their own
       Image, mostly their own funding. Although this "one stop" home museum limitations still great, but no doubt that this "one stop" home shopping Museum
       Will be the future trends of the textile industry.
  I see the future development of textile: the next three years the brand situation changes during the textile, textile national brands will emerge in a number of textile brands, will be a big
      Enterprise Integration annexation of small businesses. Therefore, the brand is not big waves in the textile in order to be eliminated, must be good at changing the transformation, to enhance the transition.
  As the world's first comprehensive collection of business information platform for the industry, brings together all walks of life consignment information products on sale, agency project investment information, direct product supply information.
      Have to serve both distributors, agents, buyers features. Business home dealers, agents most resources website. Of which: it is more suitable for consignment products exhibition
      Products exhibition, investment is more suitable proxy investment projects, wholesale and retail supply of more suitable products with advertising, direct marketing capabilities than Alibaba and other b2b, with more dealers,
      Agents, compared with Baidu and other search engines, it is classified information-rich, strong sales and investment functions, distributors, buyers and more.
II: prospects for analysis of textile industry
China has 10 million couples get married each year, per couple in household consumption of 2000 yuan on textile terms, this year alone there were 200 billion market, the market capacity increases
The recent years, the domestic real estate market is growing rapidly, housing conditions improve, promote the further development of domestic textile industry. The development of tourism, the foreign units supporting
Bedding, decorative items for use on the growing demand for a new addition, as the global economic integration and China's accession to WTO, international market demand for home textiles in China is very busy
Sheng, Chinese home textile industry is facing domestic and international double good opportunities for development, therefore, domestic experts generally believe that China's domestic textile industry in the future with great hair
Exhibition space and the market capacity, China's textile and textile industry will become a major pulling power economic growth. Practice by developed countries, entered the mature stage, textile market in the textile and garment
Share of up to one third of the world, and Japan up to 40%. American textile purchase rate is among the highest in the world. The U.S. average consumers to buy large
About 10 million towels and about 550 million sheets and pillow cases, which means that 110 million American families, each family to purchase at least 9 5 sheets and towels and pillowcases. According to statistics
Dollars, per capita consumption of household textiles in China consumer spending accounts for less than 1%. With the recent domestic industry "re-decoration, light fitting" trend, the role of decorative home textiles
More and more important, the textile industry has been unprecedented, "activate" the. As China's enterprise and gradually increase the level of design and technology, textile huge consumer market potential will be released
Out. Experts predict that in the next 10 years, annual growth rate of textile consumer market will not be less than 20%. The next few years, the Chinese textile market is expected to be a net increase of 200 billion one hundred million yuan -3000
Market. It can be seen throughout the textile industry, the market prospect is very broad.
Although the textile industry, the emergence of a large number of well-known companies, but the overall market concentration is low, significant differences in regional development, in many second and third tier cities, still almost empty
White market, a huge space for development. Of new investors into the textile, whether manufacturers and distributors, must be psychologically prepared, the textile industry is not short-term effective
Industry, for the market for demand for the region, for people to develop marketable products, and create with consumers to establish long-term stable relationships, enhance inventory
Management and store shopping guide systems, precision farming, will be satisfied with the return.
Three: the problems faced by
China has so far not formed from the design, production and sales of an effective model. Such as design, production, sales alone do not see a big problem, but further
Development can not effectively run all aspects of the development will have a big problem. Following the design, production and sales in three areas briefly about.
1, Design ---
      China does not have the authority of the home design companies and large textile stores (I mean all the room you can move things, stated: release number of the technical guidance
          It is. Designers did not design a single product problem, not a series of things together to die, lack of coordination will affect sales. As sales of textile products in Japan
          Store into a series of display products such as kitchen, bedroom, living room, bathroom four rooms are linked to display. To the bedroom, living room-based, to determine the home
          Primary color. Because the family decided to buy large blocks of color or not, home large color curtains, bedding, sofa, table cloth, and the rest as a match. Small
          Color matching required with the main color as long as you can, as long as specific requirements for designers, product can be marketable.
  Design Products
      Can be equipped with a monochrome color, with a secondary color, color with the transition, cross-matching, color matching fabric structure, color and materials with the other. Pattern, with soft and hard.
          Mix of firm and soft, with the size, the level of match.
    Europe re-color, bright color in Japan, China Middle East colors dim.
 (1) first to determine the color, the color ratio distribution, such as the main color, how many, what percentage of the remaining color to other items with each other.
 (2) determine the fabrics
 (3) to determine the pattern
 (4) to determine the fabric structure
 (5) to determine the process finished products
 The five points above each other can affect the final product results, but also directly affect sales.
 2, production
 Chinese factories also do the design also made sales to do, but they do not do, because they are not professionals, but they can not help.
 On design ideas, because no one gave him an effective market information, just the feel of doing. Quality basic no problem, but the color of many of the most critical enterprise
     Industry regarded not allowed. There are a lot of dyeing plant dye color problem, technology is a problem. Dye color is not correct, because most of the reddish pigment used. Japanese pigments are
     Bluish, out of more pure and bright color, what color is very fresh, reddish color becomes the same as the old. Factory because of the lack of sales on capital market integration can
     Power, all kinds of talent, so that the plant can not influence the market. The export business is providing products or samples or the fair sampling, the samples do not know
     Channel available to customers how their products actually have to go abroad as long as the department stores and supermarkets to see what you know, a good department store display, but the sample position
     Area is small and there are instructions which is in the promotion of products, good location out big venues like the products must be sales of large supermarkets, there are usually sold after 2012, and a sale
     Supermarkets may have similar products. Country to do better like: Po unadorned textile, Carolina textile, Mendale other textile to be further developed, there should be
     Integrated marketing capabilities of the company, or the appropriate industry associations give effective guidance to guide the current plant to see increased sales of marketable products is more feasible, as long as the
     Factory to provide effective market information on it. Information collection should be no problem, the key is to analyze. Sales of foreign sales of more mature, developed countries such as Japan
     This, Europe and specializations small, high-end products in department stores such as the Mainland and membership-based stores, low in supermarkets, product display into a series of samples is due. A
     As long as the guests like to buy large blocks of color curtains, bedding, carpet, table cloth, basically these customers will not go to other shop purchases, as well with the color to other stores. Japan
     I am very sensitive to color, there is little difference can tell, vendors, according to the season and the pattern will be able to effectively attract consumers to buy. Generally has two seasons at home
     Replacement, the Chinese market and the Middle East market with low levels of consumption, not consumption but can not afford not to know how to consumption, such as Japan, as each has a series of two to three sets of replacement,
     That market will double, because the product into a series of sales is very large.
 3, Marketing
 Many domestic textile enterprises, a high attrition rate, but not the birth of the big brands and international standards. The spread of the traditional marketing model surface is limited, with prices high, leading textile
     Brand communication rate is an important factor.
Four: textile product knowledge
The popular appreciation of home textiles and furniture styles and materials, home lighting and lighting design, ceramic art and culture, appreciation and collection of foreign paintings ... from plants, fabric,
Calligraphy, ceramics, lighting and furniture accessories from popular styles to choose furnishings with masters in the rich He's learning to every detail.
 Home furnishings - fabrics textile courses
 Home furnishings - home-style research
 Home furnishings - home lighting design course
 Home furnishings - ceramic art and cultural studies
 Basic knowledge of fabric products
 1, fiber, textile fiber
         Fiber is natural or synthetic filamentous material; textile fiber cloth is used for textile fibers.
 Plant fibers: cotton, hemp, soy fiber, corn fiber
 Natural fibers: Animal fibers: wool, angora, silk
 Textile fibers: mineral fiber: Asbestos
 Recycled fibers: viscose fiber, acetate fiber
 Synthetic fibers: nylon, polyester, acrylic, etc.
 Inorganic fibers: glass fibers, metal fibers
 2, weave
 Definition: textiles in the loom by the two systems were mutually perpendicular yarn, woven according to certain rules, that is, latitude and longitude lines ups and downs with each other according to certain rules, so
           Fabric surface to form a certain texture and pattern, the fabric of this organization called the Organization.
 There are plain, twill, jacquard, satin, non-woven fabrics.
 Plain weave: the process in the textile warp and weft weaving take a last look at the formation of interlaced lines. It features all of the fabric warp and weft cross the highest number of organizations, because
               The fracture strength, the same positive and negative characteristics.
 Twill weave: the process in the textile warp and weft weaving two take on what the formation of staggered lines. It features staggered than plain weave, weft yarn number of small, and thus increase the
               Unit length of yarn with the number of the fabric more closely, thick, and has good luster.
 Satin weave: the process in the textile warp and weft weave four take on what the formation of staggered lines. Its characteristics are significant differences in positive and negative, positive especially smooth and shiny,
               The opposite is more rough, dark. Fabric density in the same section, in the original organization, which is a cross point at least. So soft, but strong
               The lowest.
 3. Combed and carded yarn
 In front of the carding and drawing processes inserted between "of the volume", "and volume" and "combed" three to the process. Through the sliver] lap and close repeatedly drawing, comb to Fluff
    (16mm or less) and other means to improve the spinning of uniformity, this method is called combed yarn spun into yarn. If you omit these three processes are spun into yarn combed yarn called flutter.
     Use yarn woven fabric, its look and feel will be greatly improved.
 4, the main features of the type of fabric and
* Cotton: Natural fibers, without any contact with the skin irritation, hurt the human body, good moisture absorption, air permeability, but easy to wrinkle.
* Blended (viscose blend): easy to fold, good finish, tear strength is good, but easy to pilling, easy to produce static electricity.
* Viscose fibers (rayon): excellent moisture absorption, air permeability, drape, low cost, but the large shrinkage, the wet strength is poor, easy to fold.
* Polyester: good moisture absorption, poor ventilation, pilling, static electricity, good shape retention, high tear strength, abrasion resistance, gloss, smooth surface.
 5, fabric / Density
  Yarn: refers to the length of yarn per gram, ie the higher the yarn count, the finer the yarn. Uniformity as possible, whereas the lower yarn count, the more coarse yarns. Yarn marked "S", 40S or more, said
            High-density, 30S or more as high-count yarn, 20S --- 30S yarn than called branched, 20S hereinafter referred to as low yarn.
            The length of cloth to the cloth width ---- ---- zonal
 1-inch wide root of the total number of warp ---- warp density 1 inch = 2.54 cm
 1 inch wide weft weft of the total root number ----
 The fabric density = density + weft density (eg: 200 yarn / 1 square inch, to 110 by the yarn, weft yarn 910, 110 * 90 is also available)
 + Weft density, warp density ≥ 180 根
     6, fabric shrinkage
    Definition: refers to the fabric after washing or soaking the fabric shrinkage percentage.
 棉>涤棉>涤纶)">1) the more easily-absorbent fiber - the greater the shrinkage (example: viscose> cotton> cotton> Polyester)
 2) The more dilute the fabric density - the greater the shrinkage
 3) the more coarse yarn fabric - the greater the shrinkage
 4) fabric weaving, dyeing and printing process is different (by the tension - large shrinkage; zonal tenter wider - large shrinkage)
 7, fabric identification
    Fabric feel is that people used to identify the quality of the fabric quality is an important content.
    Hand include the following:
 1) fabric body is stiff and loose bone
 2) smooth and rough surface of the fabric
 3) fabric soft and hard
 4) the thin and thick fabrics
 5) cold and warm fabric
 6) whether the fabric on the skin to stimulate the feeling of
Five: a brief overview of textile market
China has the world's largest consumer groups, and the current people's consumption concept of textile products is gradually changing, as China's enterprise and gradually raised the level of design and technology
High, the textile market, the huge consumption potential will be released in the next few years, the Chinese textile market is expected to be a net increase of 200 000 000 000 -3 000 billion market. As the textile industry the three most
One final area of ??home textiles products in 2000, has achieved rapid development, with an annual growth rate of more than 20% in 2002, the output value of China's textile industry about 300 billion
Yuan, rose to 363 billion yuan in 2003, data for 2004 is as high as 435.6 billion yuan from the China Home Textile Association released data show that in 2006, China's total
Social textile industry output of about 654 billion yuan, compared with 2005 increased by 20%. According to the China Textile Industry Association survey, China's home textile market, there is a huge development
Space, according to the calculation of consumption in developed countries for textiles, clothing, household, industrial textiles each 1 / 3, and our ratio of 65:23:12; while most developed countries in accordance with
Standard, clothing and home textiles consumer spending should be flat, and as long as the per capita consumption of household textiles for every one percentage point, China can increase demand more than 300 years
Billion. As people's material living standards, the modern textile industry will have more growth. China 600 billion textile market, but is still not formed a few real leaders
Army brand; Similarly, this excessive fragmentation of the market situation, the market is more prominent in the pillow. As the market prospects, enterprises will swarm brand names, Chinese textile industry
Enterprises currently average only 6% of the profits.
1: Corporate Mission
"Create unlimited textile world, to do pioneer the Internet age" is a brand of industrial textile Wangyuan understanding of past and present, and future expectations and judgments, revealing the base business growth
The principles and ideas, reflects the LaSalle e-commerce to ensure that the fundamental driving force of sustainable development.
2: Enterprise Value
Brand textile network for internal corporate values ??include belief in the value of the requirements, emphasizing the employees uphold professionalism, integrity, faith and common development. Brand textile network is
Society and the value of their own creators. As the creator of the brand value of textile network will be superior technical innovation, business innovation and management innovation, the social composition of the various
Different interest groups to create common values ??and the value of personality, by creating value for society to achieve sustainable business value of the constant value.
3: The purpose of the operation
Brand textile network business purpose as "the pursuit of customer satisfaction service", she embodies the brand textile network to the eternal pursuit of customer satisfaction and customer-needs-oriented business ideas.
Network are in IT services brand textile industry, our services include the provision of both diversity and individuality of network services, more emphasis on careful, thoughtful, and people-oriented customer service.
4: Entrepreneurship
Textile network adhere to the brand is "the spirit of innovation, pioneering spirit and team spirit." Entrepreneurship is the intrinsic qualities of healthy employees in the external appearance,
The employees a sense of trust in business, concentrated expression of pride and honor, but also business development, employee growth driving force.
5: Service concept
"Equality, respect, harmony, communication" is the brand of textile network service concept. Textile network service concept is the brand ideal for the establishment of customer relationships, determined to win customer trust
The basic beliefs and values, but also LaSalle employees in IT services should follow the basic beliefs and norms.

 

【Article is excerpted from: Baidu Encyclopedia】
【Network reprint / Just reference】
【Translation is by Goolge】