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A study confirms what we've all sensed: Readers are embracing ereading

BISG's Angela Bole on results from the "Consumer Attitudes Toward E-Book Reading" study.

by Jenn Webb | @JennWebb | +Jenn Webb | Comments: 1 | 13 January 2012

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Gwen Jenkins [13 January 2012 02:59 PM]

"readers are committing to the technology, with almost 50% of ereading consumers saying they would wait up to three months to read a new ebook from a favorite author rather than reading the same book immediately in print."

They may be reading too much into this statistic if they didn't exclude readers who have routinely waited a year or more for the trade paperback version from their favorite authors rather than paying 300% more for the newly-released hardback. Merely purchasing an e-reader doesn't mean this behavior can be expected to change; 90% or more of the 50+ titles on my 3 month-old Kindle are free or 99 cent titles. Only one is a brand new release.

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