希尔顿集团公司:无酒精威士忌即将发售 从此告别醉驾

来源:百度文库 编辑:中财网 时间:2020/06/03 18:19:49


  The whisky distillers of Scotland are in revolt over an "alcohol free" creation.


  ArKay (pictured) is being promoted as delivering the "exceptional taste of whisky without the alcohol content" and ideal for teetotallers or those worried about drinking and driving.


  Significantly, it has been declared as Halal certified, which opens up the possibility of huge sales around the globe in Muslim countries and the Middle East.


  However, a spokesman for the Scotch Whisky Association said: "It is not possible to make alcohol-free whisky."


  "This company is trying to exploit whisky's reputation with highly irresponsible marketing."


  Real Scotch whisky is a simple creation of water and barley, which grows well in the cool climate and summer rains that are common north of the border.


  Each distillery's unique taste is delivered by the way the barley is dried, often in peat kilns, together with the way the whisky is carefully aged over many years, often in oak casks.


  ArKay, made by a Florida-based company called Scottish Spirits Ltd and apparently produced in factories in Panama, has a water base to which a variety of chemicals, flavours and colourings are added.


  It is due to go on sale around the world on December 1. In Britain it will cost £10 a bottle and £4 for a can.


  A spokesman for ArKay said: "The exceptional taste of whisky without the alcohol content makes it a perfect beverage day or night."


  "ArKay has zero percent alcohol and it is designed to allow individuals with medical conditions or with religious beliefs that prohibit alcohol consumption, to drink."


  "Imagine being able to enjoy your favorite whisky drink at parties without worrying about drinking and driving."


  据英国《每日邮报》11月4日报道,苏格兰的威士忌蒸馏酒制造商们正在反对一种“无酒精”的威士忌饮料。


  ArKay饮料(如图)的宣传口号是它在不含酒精的情况下提供了威士忌的绝佳口感,并将成为禁酒主义者和担心醉驾者的理想选择。


  值得注意的是,它已经被认证为“清真”食品,这也开启了该产品在全世界穆斯林国家以及中东地区大规模销售的可能性。


  不过,苏格兰威士忌协会的发言人说:“要制造出完全无酒精的威士忌是不可能的。”


  “这家公司只是想要借威士忌的名声进行极不负责任的市场营销。”


  真正的苏格兰威士忌只是简单地由水和大麦酿造而成,选用的大麦生长在苏格兰北部边界的高地,那里气候凉爽,夏季多雨。


  每一家酒厂出品的独特味道,都来自于大麦用特有泥炭烘干的加工工艺,以及威士忌在橡木桶中多年的窖藏。


  ArKay饮料由一家位于佛罗里达州名为“苏格兰酒业有限公司”的企业制造,在巴拿马的工厂进行生产,该饮料以水为基础,添加多种化学品、香精和色素。


  该饮料预定于12月1日起在全世界发售。在英国,瓶装售价10英镑,罐装则要花费4英镑。


  ArKay的发言人说:“这款饮料不含酒精却具有出色的威士忌口感,将使它成为日夜都适合饮用的完美饮料。”


  “ArKay的酒精浓度为零,病人和有特殊宗教信仰禁止饮酒的人都可以饮用。”


  “想象一下吧,你可以在聚会上尽情享受威士忌,而无需担心酒后驾驶。”