荷华植物:财富箴言 英汉互译

    我也许有点是通过人来领导，而他更多的是根据数字或事实。

                                                                                         ——诺基亚的奥利拉谈CEO康培凯

Apple is a company takes complex technology and make it easier and simpler to use. Our goal is to stand at the intersection of technology and the humanities.

    苹果是一家将复杂技术变得易于使用的公司。我们的目标是站在科技与技术与人性的交汇之处。 

  ——乔布斯为苹果公司下的定义

    The higher up the list you are, the more there’s a responsibility to put not only you wealth but your brainpower into those activities.

    你在此排行榜上的位置越高，你的责任越大，这不仅仅要求你为慈善活动付出金钱，还得付出智慧。

    ——比尔?盖茨谈慈善事业

    1. I spend a lot of time reading about technology breakthroughs and thinking and thinking about the ways they can enable great new software.

    我花大量时间阅读技术突破方面的内容，思考它们怎么才能变为出色的新软件。

    ——比尔?盖茨谈自己创新的灵感的来源。

    1. I spend a lot of time reading about technology breakthroughs and thinking and thinking about the ways they can enable great new software.

    我花大量时间阅读技术突破方面的内容，思考它们怎么才能变为出色的新软件。

    ——比尔?盖茨谈自己创新的灵感的来源。

    1. The key decisions can all be characterized by focus, focus and focus.

    我们所有的关键决策可以用三个词来概括：聚焦、聚焦、再聚焦。

    ——eBay公司CEO梅格?惠特曼谈公司增长的秘诀。

    2. I knew the worst thing you can do as a CEO is to guess wrong. You credibility goes to zero.

    作为CEO，我认为最糟糕的事就是乱猜。你的威信就彻底没了。

    ——摩托罗拉公司CEO 赞德上任后的第一件事是向客户了解情况，然后再采取行动。

    I can calculate the movement of the stars, but not the madness of men.

    我能算出恒星的运动，但算不出人类的疯狂。

    ——物理学家牛顿在“南海泡沫”事件中损失惨重后如是说

The value in BP’s rebranding is in the goodwill that it buys. It is like precrisis management. Once you have consumer trust, you have the wind at your back in case something bad dose happen.

    BP重塑品牌的价值在于它买到的商誉。这就好比是危机前管理，一旦你得到消费者的信任，万一发生了什么坏事，处理起来也容易些。

    ——美国一位商学院教授评论BP公司努力塑造环保形象的原因。

    Year ago Jobs proclaimed his interest in creating a solution for the digital hub. When we look back three years from now. we will see that iPod was just the first foray into it.

    几年前，乔布斯宣称有意为数码中心创造一个解决方案。当我们回顾三年来的情况时，可以看到iPod正是公司在这方面的首次尝试。

    ——摩根士丹利一位分析师说，iPod是乔布斯为苹果公司规划的新愿景的第一步。

    There are always 100 different reasons not to do a deal. Most acquisition fail. Big acquisitions, in particular, usually don’t work out. But acting in the fact of skepticism is part of eBay’s DNA.

    不做一件事，总有100个理由。大多数收购都是失败的，特别是大型收购。但在别人都怀疑的情况下行动，是eBay基因的一部分。

    ——eBay首席执行官梅格?惠特曼谈公司斥资26亿美元收购Skype。

    The things that make a good leader are being open-minded, having a willingness to really ask for and accept advice, showing a sense of humility and putting the right people in the right seats.

    成为一名领导人需要的素质包括：思想开明、真心诚意寻求并听取意见、为人谦虚，并且知人善任。

    ——高盛公司前CEO 汉克?鲍尔森谈领导人的素质。

    Companies can gain an advantage by managing information technology better than others. It’s important to remember, though, that that’s a management advantage, not a technology advantage.

    企业可以通过更好地管理信息技术保持优势，但你必须记住，这是管理优势，不是技术优势。

    ——技术评论家尼古拉斯?卡尔是“技术无用论”的代表。

    For investors as a whole, return decrease as motion increases.

    对一般投资者而言，回报随运行的增加而降低。

    ——巴菲特在他致股东信件中为投资者总结的经验，他戏称为牛顿第四运动定律

    The less we talk to do-it-yourselfers, the more they want our product.

    我们对DIY—族宣传得越少，他们就越想要我们的产品。

    ——电动工具巨头德伟公司（DeWalt）不做电视广告，也不在沃尔玛销售产品，目的是控制分销和保护品牌。

In the online world, branding is mostly about the experience. Build a product that is great brand will follow.

    在网络世界，品牌建设主要在于体验。打造出一个非常好用的产品，自然就会产生一个了不起的品牌。

    ——谷歌（Google）从不参加传统的营销活动，这种理念让营销专家不寒而栗

    I have to make sure that we got rid of the saboteurs, built a strong cadre of disciples, and moved all the fence sitters to the positive side.

    我必须确保铲除蓄意破坏者，建立强大的追随队伍，并且争取所有的骑墙派。

    ——宝洁公司CEO雷富礼谈如何面对内部的批评，他把公司员工分为三派

    It is not enough to have a good product. The most important thing is to understand the direction of the industry. When you hear two things “I have always done it this way” or “ everybody does it this way”, you know there’s an opportunity to do something different and add value.

    光有好的产品是不够的，最重要的是理解行业的方向。如果你听到别人说这么两句话—“我总是这么做”或是“大家都这么做”你就知道能做些与众不同的事能增加价值了。

    ——美国人阿德尔森是澳门新赌场的投资者。他改变了以往草率的投资风格，开始有了自己的投资原则。

    I am a better builder than a manager and I am a better attacker than a defender.

    我更适合作创建者而不是管理者，而且我更合适进攻而不是防守。

    ——美国在线-时代华纳前董事长史蒂夫?凯斯重新创业，进军医疗保健事业。

If you don’t have a very controversial strategy, you have no chance of making money.

    如果你的战略没有争议，你就不可能赚钱。

    ——SUN公司CEO麦克尼利通过派送软件来销售硬件的做法引起质疑，但他不为所动。

Start with a pretty straightforward question: How exactly does Enron make its money?

    先直截了当地问一句：安然公司究竟是怎么赚钱的？

    ——选自《安然的股价太高了吗？》。《财富》是最早对安然公司发出质疑的媒体

At some point the market will stop marveling at the web’s potential and start demanding real profits.

    总有一天，市场不再追捧网络的潜力，而是开始注重实实在在的利润。

    ——选自《网络股法则》。《财富》有幸在互联网泡沫即将破灭之前发出了预警

What I was sure of (in Vietnam), already, was that a whole new experience, a test, a struggle, possibly even some fantastic ordeal, is unmistakably in the making for the U.S. in the pacific, and a new and formidable chapter has opened in U.S. history.

    当时（还在越南的时候）我就确信：显然，美国将在太平洋面临一次全新的体验、一次考验、一次角逐，也许更是一场巨大的磨难。美国历史翻开了一个可怕的新篇章。

    ——选自《走访太平洋战争》。当时很少人敢预言越南战争对美国不仅仅不是件好事，而且是影响深远的大灾难

    Managing is making sure that you are doing things right. Leading is making sure that you are doing the right thing.

    管理是确保你把事做对，而领导则是确保你做的是正确的事。

    ——耶路运输公司CEO比尔?佐拉斯谈领导和管理的区别

Taking yourself too seriously is the worst thing you can do. That's especially true with new leaders. They're in the spotlight and feel as if they always need to have the right answer to protect their image. But, really, you just have to be proud of who you are naturally.

    最不应该的就是太把自己当回事儿了。新上任的领导更是如此。他们是公众人物，因此总是觉得为了维护自身形象就必须正确回答问题。但实际上，你只需要对率真的自我感到自豪就可以。

    ——欧特克公司CEO卡罗尔?巴茨谈自身的缺点

I am constantly asked by women how to balance careers with family. I know from experience that there is no silver-bullet answer, if there were, we would be seeing more women in the corner office.

    很多女性经常问我，如何在事业与家庭之间找到平衡。从我的经验来讲，没有唯一行之有效的方法。如果有的话，管理层里就会出现更多女性的身影。

    ——奥美广告CEO夏兰泽的哲学：让员工快乐

You may have a technology or a product that gives you an edge, but your people determine whether you develop the next winning technology or product.

    或许你眼下的优势来自某项技术或产品。但你的员工决定了你是否能开发出下一个成功的技术或产品。

    ——微软CEO巴尔默称人才是公司最重要的战略

I have learned that I really cannot be destroyed.

    我已经知道，我是绝不可能被打败的。

    ——美国“家政女皇”玛莎?斯图尔特出狱后重整旗鼓，公司预计将恢复盈利

Success will require developing larger ecosystems around…tech support, application development, training, and business models for the Internet service providers.

    要想成功，还得开发出更大的环境…技术支持、应用程序开发、培训以及适用于ISP的商业模式。

    ——AMD首席执行官鲁毅智是尼葛洛庞帝低价电脑的支持者，但对这一计划能否能成功心中无数

The reason reporters call these people gurus is that they are not sure how to spell charlatan.

    记者称这些人是大师，是因为他们自己不清楚“江湖骗子”这个词怎么写。

    ——彼得?德鲁克讽刺夸夸其谈的管理顾问和一知半解的记者

    The biggest mistakes are mistakes of omission rather than commission. We’ve never lost that much money on any one investment. We have missed profits of as $10 billion. I was sucking my thumb when I should have been writing check, basically.

    我最大的错误是知而不行，而不是行之出错。我们的任何一笔投资都没有亏过很多钱，但我错过了100多亿美元的收益。最根本的原因是，我到开支票的时候就会犹豫不决。

    ——巴菲特检讨自己的投资决策

    You know where the global resources are, so in today’s business you just the integrator. You don’t need to invest in non-core business.

    在今日商界，在了解了全球性资源在哪里后，你只要当好一个整合者就行了。你不必在非核心领域投资。

    ——施振荣谈新商业理念

    An image that is indestructible, which is the only thing that can make your brand part of the fabric of a country's life.

    只有不可摧毁的形象，才能使你的品牌成为人们生活的一部分。

    ——大卫·奥格威（David Ogilvy，美国广告经理人，广告之父）

    When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

    伸手摘星，即使徒劳无功，亦不至于一手污泥。

    ——李奥·贝纳（Leo Burnett，美国广告经理人）

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

    形象不只是商标、设计图案、口号或容易记住的图画。它是一份用心制作的个人、机构、公司、产品或服务的个性轮廓图。

    ——丹尼尔·布尔斯廷（Daniel J Boorstin，美国历史学家）

    It's better to be approximately right than precisely wrong.

    近似的正确好过精确的错误。

    ——沃伦·巴菲特（Warren Buffett，伯克希尔－哈撒韦公司董事长）

    When your competitors are struggling, you need to adjust your product strategy.

    当竞争对手在困境中挣扎的时候，你需要调整产品策略。

    ——弗雷德·汤姆齐克（Fred Tomczyk，TD Ameritrade 公司首席执行官）

Technologies have their ideal times and places.

    技术都有最佳适用时间和最佳适用地点。

    ——玛蒂·罗斯布莱特（Martine Rothblatt，United Therapeutics 公司首席执行官）

    First you have to have fun. Second, you have to put love where your labor is. Third, you have to go in the opposite direction to everyone else.

    首先，你必须有乐趣。其次，你必须对你劳动的地方投入爱。再次，你必须走和其他所有人相反的方向。

    ─安妮塔·罗迪克（Anita Roddick,英国企业家、“美体小铺”即The Body Shop创始人）

    As CEO, you'll never know the full truth unless you have mechanisms like hotlines and ombudsmen in place for seeking opinions.

    作为首席执行官，除非你有专门搜集意见的机制，比如热线电话或是巡视员，否则你永远不能了解全部真相。

    ─迈克尔·比尔（Michael Beer, True Point公司董事长、哈佛商学院教授）

    If you train people to work in different countries and businesses, you develop a deep bench.

    通过到各个国家工作、接触各种业务的方式培训员工，可以培养出高素质的后备人才。

    ─莫希特·纳格拉思（Moheet Nagrath,宝洁公司人力资源主管）

    Executive ability is deciding quickly and getting somebody else to do the work.

    执行能力就是快速决策，然后让别人去办事。

    ─约翰·波拉德（John G. Pollard,美国政治家，曾任弗吉尼亚州州长）

    Analyzing what you haven't got as well as what you have is a necessary ingredient of a career.

    分析没有和已有的东西，是事业的必要组成部分。

    ─格雷斯·穆尔（Grace Moore，美国歌唱家）

    Nobody has a free hour to hear your sob story. You have to make a compelling case for busy people to clear time for you.

    没人有空闲听你哭诉。你一定要把你的情况说得吸引人，让那些忙人为你腾出时间。

    ─杨嘉苓（Jia Lynn Yang,《财富》杂志记者

    Strike a balance between confidence and humility. Have enough confidence to know that you can make a real difference, but enough humility to ask for help.

    要在自信与谦卑之间保持平衡。要有足够的自信去发挥作用，但也有足够的谦卑去请求帮助。

    ─卡莉?费奥瑞纳（Carly Fiorina，惠普公司前任CEO）

    There is no statute of limitations on the dreams you have for your children.

    不能对你寄托在孩子身上的梦想设定时限。

    ─威廉?盖茨（William H. Gates，微软公司创始人比尔?盖茨之父）

    When the government helped American chip companies, the industry did all right. It hung in as other industries left the U.S., and it still leads globally.

    当政府扶持美国芯片企业时，这个行业发展顺利。当其他行业都从美国撤走时，它坚持了下来，并且现在仍是全球领先者。

    ─安迪?格鲁夫（Andy Grove，英特尔公司联合创始人和前CEO）

    When the economy changes, sometimes just innovative packaging can put excitement back in a category.

    经济发生变化时，有时仅靠革新一下包装就能找回活力。

    ─拉里?扬【Larry Young，澎泉思蓝宝集团（Dr. Pepper Snapple）CEO】

    In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.

    在急剧变化的时代，未来属于不断学习的人。不继续学习的人通常只能生活在不再存在的世界。

    ─埃里克?豪佛（Eric Hoffer，美国社会哲学家）

    Every professional athlete owes a debt of gratitude to the fans and management, and pays an installment every time he plays. He should never miss a payment.

    每个职业运动员都欠球迷和管理方一份情，他每次比赛都要支付一笔分期付款。他决不应忘了付款。

    ─鲍比?胡尔（Bobby Hull，加拿大著名冰球运动员）

    The more we think about it, the more it fits into our philosophy for the last 40 year, which is more choice. The intersection is almost the ultimate way of giving people choice.

    我们越想，越觉得它（互联网）符合我们四十年来的哲学，即提供更多的选择。互联网几乎是向人们提供选择的最终途径。

    ——鲁珀特?默多克谈介入互联网的意义

    We are a relatively the slow-moving elephant economy, but when the elephant does move, it makes a sizable difference.

    我们的经济像一头行动迟缓的大象，但一旦这只大象开始奔跑，情况就会有很大不同。

    ——印度总理辛格如此评价印度改革的速度

    New opinions are always suspected and usually opposed, without any other reason but because they are not already common.

    新的意见总是受人怀疑，通常还会遭到反对，原因不是别的——不为众人所熟悉而已。

    ─约翰·洛克（John Locke，英国哲学家）

Genius is that energy which collects, combines, amplifies and animates.

    天才，就是聚集、结合、放大和激活的能量。

    ─萨缪尔·约翰逊（Samuel Johnson，英国诗人、批评家）

The more challenged you are, the more you have to have your values.

    面对的挑战越大，你就越要有自己的价值观。

    ─吉姆·柯林斯（Jim Collins，管理学权威，《从优秀到卓越》作者）

    Failure is the opportunity to start again more intelligently.

    失败是更聪明地重新开始的机会。

    ─亨利·福特（Henry Ford，美国企业家

If you have made mistakes, there is always another chance for you. You may make a fresh start at any moment you choose, for this thing we call ‘failure’ is not the falling down, but the staying down.

    如果你出了错，你总会有另一个机会。你可以选择某个时刻从头开始，因为我们所说的“失败”不是倒下，而是屈身蹲下。

    ─玛丽·碧克馥（Mary Pickford，美国女演员）

As a leader, you need to learn to adjust to those strengths and assign people a job that fits their talent.

    作为领导，你需要学会根据员工的强项做出调整，给员工分配适合发挥他们才干的工作。

    ─布拉德·安德森（Brad Anderson，百思买公司CEO）

An investor has to guard against many things and most of all against himself.

    投资者必须提防很多事情，但最主要的是要提防自己。

    ─杰西·利维摩尔（Jesse Livermore，美国20世纪著名股市操盘手

Nearly all men can stand adversity, but if you want to test a man's character, give him power.

    几乎所有人都可能忍受逆境，但如果你想测试一个人的品格，就给他权力。

    ─亚伯拉罕·林肯（Abraham Lincoln，美国前总统）

Powerlessness is a state of mind. If you think you are powerless, you are.

    无能为力是一种精神状态。如果你觉得自己无能为力，你就是无能为力。

    ─汤姆·彼得斯（Tom Peters，美国管理学者）

I only speak to the 'A' in people and I set as the goal the maximum capacity that people have. I settle for no less. I make myself the relentless architect of the possibilities of human beings.

    我只与得“优秀”的人说话。我将人们发挥最大能力确定为目标。我决不降低要求。我让自己成为人类潜能的坚定设计者。

    ─本杰明·赞德（Benjamin Zander，英国著名音乐指挥家）

Men never plan to be failures; they simply fail to plan to be successful.

    没有人打算失败，他们只是没有做好成功的打算。

    ─威廉·沃德（William A. Ward，英国外交家）

    Organization can never be a substitute for initiative and judgment.

    组织永远不能代替主动性和判断。

    ─路易斯·布兰代斯（Louis Brandeis，美国最高法院法官）

    Crises offer you the best opportunity to communicate with consumers because airwaves are cleaner——there's much less congestion there.

    危机为你提供了与消费者交流的最佳机遇，因为现在的渠道更通畅，堵塞少多了。

    ─穆泰康（Muhtar Kent，可口可乐公司CEO）

    Great companies excel in tough times, and in tough times customers turn to great companies.

    伟大的公司能够在艰难的时期胜出，而且在艰难的时期客户会投向伟大的公司。

    ─马克·赫德（Mark Hurd，惠普公司CEO）

    The only thing we have to fear is fear itself.

    我们唯一要害怕的就是害怕本身。

    ─福兰克林·罗斯福（Franklin Roosevelt，美国前总统）

    Don't apologize if you didn't do anything wrong.

    没做错事就不要道歉。

    ─埃里克·德曾哈尔（Eric Dezenhall，Dezenhall Resources危机管理公司CEO）

    Never pick a fight with someone who buys ink by the barrel.

    永远不要向买成桶墨水的人（指媒体─译注）挑战。

    ─马克·吐温（Mark Twain，美国作家）

    The religion of efficiency has a dark, dark side.

    对效率的尊崇有非常黑暗的一面。

    ─迈克尔·塔什曼（Michael Tushman，哈佛大学商学院教授）

    It is easier to fight for one's principles than to live up to them.

    为原则而战斗比按原则生活容易。

    ─阿尔弗雷德·阿德勒（Alfred Adler，奥地利精神病学家）

We think that eliminating talent and then quickly rehiring talent is an expensive and risky proposition.

    我们认为，淘汰人才，然后又马上重新聘用人才，是成本高昂而又冒险的主张。

    ——马克·赫德（Mark Hurd，惠普公司首席执行官）

The key decisions can all be characterized by focus, focus and focus.

    我们所有的关键决策可以用三个词来概括：聚焦、聚焦、再聚焦。

    ——eBay公司CEO梅格?惠特曼谈公司增长的秘诀。

I spend a lot of time reading about technology breakthroughs and thinking about the ways they can enable great new software.

    我花大量时间阅读技术突破方面的内容，思考它们怎么才能变为出色的新软件。

    ——比尔?盖茨谈自己创新的灵感的来源。

I don't measure a man's success by how high he climbs, but how high he bounces when he hits bottom.

    我不以一个人爬得多高来衡量他的成功，而是以他触底后能反弹多高来衡量。

    ─乔治·巴顿将军（George S. Patton，美国二战时著名将领）

 If you want to have a great idea, have lots of ideas.

    想得到一个好点子，就得想出很多很多的点子。

    ─林纳·鲍林（Linus Pauling，美国量子化学大师）

Optimism is a force multiplier.

    乐观使力量倍增。

    ─科林·鲍威尔（Colin Powell，美国前国务卿

The measure of a man's real character is what he would do if he knew he would never be found out.

    衡量一个人的真实性格，是看在他知道自己永远不会被发现的情况下能做出什么。

    ─托马斯·巴宾顿·麦考雷（Thomas Babington Macaulay，英国历史学家

The ability to plan for what has not yet happened, for a future that has only been imagined, is one of the hallmarks of leadership.

    为还没有发生的事情、为仅存在于想象之中的未来作好计划的能力，是领导才能的一种体现。

    ─沃伦·本尼斯（Warren Bennis，美国管理学者，《领导力实践》作者之一。

As for the future, your task is not to foresee but to enable it.

    对于未来，你的任务不是预见，而是使之成为可能。

    ─安托万·德·圣艾克絮佩里（Antoine De Saint-Exupery，法国作家）

    Serious-minded people have few ideas. People with ideas are never serious.

    思想死板的人不会有什么创意。有创意的人根本不会死板。

    ─保罗·瓦莱里（Paul Valery，法国诗人、批评家）

If people never did silly things, nothing intelligent would ever get done.

    从不做蠢事的人，也永远不会有任何聪明之举。

    ─路德维希·维特根斯坦（Ludwig Wittgenstein，奥地利哲学家）

No great marketing decisions have ever been made on quantitative data.

    卓越的营销决策从来就不是依据数字做出的。

    ─约翰·斯卡利（John Sculley，美国企业家）

If you are leaping a ravine, the moment of takeoff is a bad time to be considering alternative strategies.

    如果你要跨越沟壑，在起跳的那一时刻想其他办法可不是好时机。

    ─约翰·克莱斯（John Cleese，英国演员、作家)

What we have found is that what really matters is that you actually have core values － not what they are.

    我们发现，真正重要的是你确实拥有核心价值，而不是这些价值是什么。

    ─吉姆·柯林斯（Jim Collins，管理学权威，《基业长青》作者

In the end the fundamentals are going to prevail, just as they did in the housing market.

    基本面最终决定一切，就像在楼市那样。

    ─彼得·希夫（Peter Schiff，美国Euro Pacific Capital公司总裁）

There is no such thing as a problem without a gift for you in its hand.

    每个问题的手里，都握有一份给你的礼物。

    ─理查德·巴哈（Richard Bach，美国作家）

It's all right to have butterflies in your stomach. Just get them to fly in formation.

    忐忑不安没关系，只是不要方寸大乱。

    ─罗伯·吉尔伯特（Rob Gilbert，澳大利亚社会学家）

It's all right to have butterflies in your stomach. Just get them to fly in formation.

    忐忑不安没关系，只是不要方寸大乱。

    ─罗伯·吉尔伯特（Rob Gilbert，澳大利亚社会学家）

A conference is a gathering of important people who singly can do nothing but together can decide nothing can be done.

    会议就是独自什么也做不了但在一起时决定什么也不能做的重要人物的聚会。

    ─弗雷德·艾伦（Fred Allen，美国最高法院法官）

    If you always do what you've always done, you'll always get what you've always got.

    如果你的行动总是一成不变，你得到的结果也总是一成不变。

    ─埃德·福尔曼（Ed Foreman，美国众议员、企业家）

If I have a thousand ideas and only one turns out to be good, I am satisfied.

    如果我的一千个点子里只有一个是好点子，那我就知足了。

    ─阿尔弗雷德·诺贝尔（Alfred Nobel，瑞典发明家，诺贝尔奖基金嘱托人）

New opinions are always suspected and usually opposed, without any other reason but because they are not already common.

    新的意见总是受人怀疑，通常还会遭到反对，原因不是别的——不为众人所熟悉而已。

    ─约翰·洛克（John Locke，英国哲学家）