感谢合作伙伴的话语:婚恋交友网站进入实名制时代

　　“这些年来，婚恋网站成就的姻缘，应该说比历史上最伟大的红娘还要多。我们收到了很多通过这个平台找到幸福的人发来的感谢信。现在的一个问题是，当婚恋网站用户越来越多的时候，就有一批‘与时俱进’的骗子，盯上了这个平台，这群人人数不多，可是能量很大。因为他们一个人注册，可能会和一万个人联系，把许多用户给骚扰了。”

　　日前，中国社会工作协会理事、婚介行业委员会总干事、百合网CEO田范江宣布婚恋网站百合网实行“100%实名制”时，发出如是感慨。

　　婚恋交友网站的出现，一度打破了传统婚介单一的服务模式，衍生出更多轻松、高效的征婚渠道。依靠网络传播信息量大、快捷、效率高等优势，婚恋交友网站每年都能促成上百万对男女走进婚姻的殿堂。

　　尤其是近两年，伴随服务的成熟及电视婚恋节目的火爆，婚恋交友网站迎来井喷式的发展。然而，单身男女也面临着网络征婚缺乏“真实性、可靠性”的困扰。由于婚恋网站的用户动辄数以千万计，因此虽然“不真实、不可靠”的人相对比例很小，但是绝对数量也不容忽视。

　　婚恋网站里有一些典型的骗术，如酒吧托、饭托，或以机票、借贷、中奖、声讯电话、赛马会为名进行诈骗，甚至还有一夜情等。各种各样的手段，都可能在婚恋网站上发生。

　　婚恋网站有一个著名的案例：某女冒充一个男军官，和网上一个女的谈恋爱，骗了对方很多钱，到最后对方才发现她根本不是男人。

　　“在婚恋网上认识一个人，你不会在网上和他（她）结婚，一定要走入现实的生活。要和他（她）去见面，要和他（她）去约会，见双方的父母，最后形成真实的婚姻关系。真实是婚恋网最主要的属性。”田范江说。

　　事实上，互联网上对于“实名制”的讨论由来已久，微博、电子商务、游戏、社交等各大网络平台均在积极推行“实名制”。然而，尽管实名制可以起到很大的用户保护作用，但是绝大多数网站担心强制执行100%实名制会导致用户流失，因此，除了淘宝网等几个C2C网站外，多数网站一直都是鼓励用户进行实名认证，但并不强制要求。

　　然而，很多单身男女在网络征婚的过程中都会有这样的疑惑或纠结：对方的资料是否属实？怎样才能确认对方的真实身份？贸然要求对方出示身份证不免尴尬，破坏了浪漫的气氛，而心存疑虑的话，又很难全身心地投入到相亲中去。“实名制”省却了核实身份的麻烦，也将使相亲成功率大大提升。

　　对此，中国社会工作协会副会长、婚介行业委员会主任徐留根表示，作为互联网行业的一个特殊领域，婚恋网站对征婚者“身份真实”的要求也格外高。因此，相比其他互联网领域，“实名制”在婚恋领域的推行尤为重要。

　　中国互联网协会秘书长助理石现升认为，互联网协会一直倡导互联网的实名制应用服务采用“前台匿名、后台实名”机制。婚恋网站尤其应提高不诚信行为的成本，建立使用互联网信用体系。

　　著名IT评论人洪波表示，婚恋交友不同于普通交友服务，网站不应片面追求访问量、用户数和活跃度。婚恋网站实名制可以创造一个诚信的交友环境，从而最大限度地保障会员的利益。

　　作为业内资深人士，田范江透露，百合网曾通过线上会员调查、线下深入面谈等方式对“婚恋网站实名制”做了充分调研。在两万多名受访会员中，超过70%的会员对“实名制”表示非常赞同。受访会员普遍表示：一个真实的、朴实的他（她）比一个虚伪的、华丽的身份更为珍贵。

　　据介绍，百合网在用户实名制的实施中，所有注册的新用户必须填写真实姓名，并且实名制的认证对用户完全免费。在保护用户隐私上，百合网采用“前台匿名，后台实名”的原则，用户之间只有在得到对方授权的情况下才可以交换实名认证信息。

　　对于用户提供的身份证信息，将直接传输到“全国公民身份信息系统”系统数据库中，并即时返回认证结果，百合网并不保留用户的身份证号码。用户所有身份证号码的输入，是在“国政通”的页面上完成，百合网只提取用户与婚恋相关的信息，这样也在最大限度上规避了信息泄露的危险。

　　对于百合网在“实名制”上的大胆尝试，中国婚姻家庭研究会秘书长樊爱国女士给予了高度评价：“网恋网站实名制的推行不仅有利于肃清婚恋网络环境，更能激发单身男女的征婚诚意，加速征婚成功。”

　　尽管“实名制”的推行受到了各界的大力支持，但作为行业的先行者，在短时间内，百合网可能将遇到用户注册和收入减少等考验。

　　“婚恋网站在追求经济效益的同时，必须承担相应的社会责任。面对1.8亿单身男女的终身大事，实名制婚恋网站将让网络相亲、婚恋服务更真实、更诚信。”田范江说。

　　田范江相信，实名制婚恋网站肯定会被诚心寻找爱情婚姻的用户所认可。长远来看，实名制将是建设更加可信的婚恋网站的基石。（何春中）

[上一篇]　餐桌安全，到底靠什么维护？

Romantic dating sites into a real age　http://www.gmw.cnThe 2012-01-02 10:06:51 sources:China youth daily　　[name:big in small]

"Over the years, the achievement of the marriage, marriage website should be said than history's greatest more red. We received a lot of through this platform find happiness of person from the thank-you note. Now the question is, when marriage web site users more and more, it is a group of 'keep pace with The Times' cheater, pursuing this platform, this group of people, but a number is not much energy. Because they one registered, may and ten thousand personal contacts, many users to harassment......."

Recently, China social work association director and dating service industry committee director-general, lily nets CEO announced tian holds a romantic website lily nets "100% number", is a sigh.

The emergence of the romantic dating sites, once broke traditional dating service single service mode, derive a more relaxed, efficient matchmaking channels.Depending on the network spread information, fast, high efficiency advantage, romantic dating sites can make millions every year to the men and women into the palace of the marriage.

Especially in the past two years, along with the mature and TV service marriage programs hot, romantic dating sites in the development of a blowout type.However, single men and women is also facing a network of marriage proposal "authenticity, reliability" problems.Because marriage web site frequently hundreds of millions, so although "not true, not reliable" relative proportion is very small, but the absolute number also nots allow to ignore.

There are some typical romantic web of deception, such as bars, rice's ", or in ticket, lending, prizes, audio phone, jockey club name for fraud, and even a one night stand, etc.All kinds of means, may be in love and marriage happened on the website.

Marriage website has a famous case: a some female pretend to be a male officer, and online a woman in love, cheat each other a lot of money, and in the end, each other only to find that she is not man.

"In the romantic online know a man, you won't be in online and he (she) get married, have to walk into real life. To and he (she) to meet, and his (her) to date, and, behold, the parents, and finally form the true marriage relationship. True love and marriage is the most main attribute. Net"Tian holds said.

In fact, the Internet for "real" discussion has been on for a long time, the bo, e-commerce, games, such as the big social network platform are in pursued "real".However, despite a lot of users can have a real protection, but the vast majority of sites worry about enforcement 100% will lead to loss of real users, therefore, in addition to several C2C taobao.com site outside, many web sites have been encouraging new user authentication, but not mandatory requirements.

However, many single men and women in the process of network marriage proposal will have so of doubt or entanglements: each other's material is true?How to confirm the other party's true identity?Cut demand the other party to show your id card not embarrassed, destroy the romantic atmosphere, and doubt it, and it is difficult to devote yourself to blind date."Real" dispense with the identity of the check trouble, will also make to the success rate is greatly improved.

To this, the China association of social workers and dating service industry, vice President of director of committee for xu root, expressed as the Internet industry a special field, romantic web site to ZhengHunZhe "real identity to the requirements of" is also high.So, compared to other Internet field, "real" in the implementation of the romantic field is especially important.

China's Internet association assistant secretary-general stone rise now think that the Internet association has been advocating the Internet real application service using the "front desk anonymous, backstage real name" mechanism.Marriage website especially should raise the cost of dishonest behaviors, establish the credit system, using the Internet.

Famous people HongBo said IT comments, romantic dating is different from the ordinary dating service, the website should not only pursue traffic, subscribers and active degrees.Real love and marriage website can create a good faith dating environment to maximize the security interests of the members.

As a senior people in the industry, said tian holds, lily nets have through the online and offline in-depth interview the investigation means such as "a real romantic website" to do the thorough investigation.In the more than twenty thousand interviewed members, more than 70% of the members to "real" said quite agree with you.Members interviewed general said: a true, simple he (she) than a false, luxuriant identity more precious.

According to introducing, nari nets in user real name system implementation, all registered new user must fill out real name, and the number of user authentication completely free.In protecting users privacy, lily network using "front desk anonymous, only the background of the principle of" users only in each other between get permission to exchange new authentication information.

For users provide id information, will direct transmission to the "national citizenship information system" system database, and instant return to the authentication results, nari nets does not retain user id number.All the user id number of input is in "countries ZhengTong" on the page of the complete, nari nets only extraction and romantic relevant information users, so also in maximum avoid the information leakage of the danger.

For lily nets in the "real" on bold attempt, Chinese marriage and family research association secretary-general patriotic lady fan gave high evaluation: "the net love real web site the implementation of network environment is not only beneficial to weed out love and marriage, more motivation of single men and women sincerity, accelerate marriage proposal successful marriage."

Although the "real" by the implementation of the support from all walks of life, but as an industry pioneer, in a short time, lily nets could meet user registration and income and reduce test.

"Marriage website in the pursuit of economic benefit, and must take corresponding social responsibility. Facing 180 million single men and women married, the real website will make the network to marriage, marriage services more real, more integrity."Tian holds said.

Tian holds believe, will have to be a real romantic web site we sincerely looking for love marriage recognized by the clients.In the long run, will be more credible real-name system construction of the foundation of marriage website.(HeChunZhong)