a4一半是几寸:易之家贸易论坛 :: 阅读主题 - 外贸SOHO--给客户的第一封信

来源:百度文库 编辑:中财网 时间:2024/04/29 08:37:59
在论坛混了些时候,看了不少老手的经验,各有各的说法。我还是现身说法吧。

最开始,有的人说详细些好。最好还能贴上做的产品图片。也是抱着试一试的心态。产品比较多,就用POWERPOINT做了一个幻灯片,给客户的推销信的内容也是很复杂,介绍公司细节,位于什么地方,做什么产品,产品类别,价格优势等等,洋洋洒洒四五百字。效果非常不好,而且经常被退回来。
后来看到有的帖子上又说要简短,不然客户的邮件服务器最自动把你邮件划归为COREMAIL,自动被删除,而且你的邮箱地址还会被阻止,很惨!于是有用精练(所谓的)的话写了一封推销信,退回的情况是有所缓解,但是客户回复率依然不高。
我也没有什么好方法,就这样日复一日的发着推销信。随着经验的增长和时间的推移,我总结出:发信、措辞也是一门艺术,同一个邮址有可能我发有回复,你发就没有。有一点是绝对忌讳的就是--冗长。不断的经验积累以后,慢慢的你会发现你自己发的信越来越精练,越来越专业,越来越有促使别人打开的欲望。

我现在仍然在不断改进中,兹附上鄙人的拙作,供大家参考。(附:我是纯外贸)

Hereby I introduce ourselves -- xxxxxxxxxxxxxx Co.,Ltd., as a professional xxxxxxxxxxxxxx Products supplier. We are located in xxxxxx which is the biggest seaport in China, so that the freight will be very convenient and fluent.

Our subsidiary factory is located in the middle of China, xxxxxxx province, because the cost will be lower than coastland, and my office is in xxxxxxCity, nearby xxxxxx, for control transport and contact with clients. Our main products included xxxxxx, xxxxx, xxxxxx, xxxxxx, xxxxxxxxxxx and so on. We can provide all kinds of xxxxxxxxxxx with best quality at the competitive prices.

Pls let me know your specific requirements for quotations. Looking forward to long-terms, fruitful and stable cooperation with you.

Best regards,
xxxxxxxxx

xxxxxxxxxxxxxx CO.,LTD.
TEL: xxxxxxxx
FAX:xxxxxxxxxxx
E-MAIL:xxxxxxxxxxx

对于第一封信的标题我通常用COOPERATION或者推销产品的产品名称。
所以,我这里仅仅是想表达,各个人都能找到适合自己的方式方法,随着时间推移,我想一个阶段以后,你发出去的推销信的回复率肯定比最开始要多很多。加油。)