如何做好微商课件:策略规划，事半功倍

作者： Anna Selner   

Success is to love what you do and have a clear idea of what we want to do with our life.

成功就是喜欢你做的事情并且对我们的生活有清晰的想法。
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Ernie Zelinski

厄尼·泽林斯基

Let me tell you a little story full of knowledge. An old collector, one day, found a bed that came from a distant land in the East. He was told that the bed had belonged once to a famous magician, and that it contained some of the powers of its deceased owner. The collector said, "Well, I'll take it, so that I feel a bit like the magician!" He then bought and placed the bed in his bedroom.

我先讲一个充满智慧的小故事。有一天，一位老收藏家发现了一张来自遥远东方的床。有人告诉他床曾经属于一位著名的魔术师，并且拥有一些它已故主人的法力。收藏家说：“好吧，我要了，让我我感觉有一点象魔术师”。 于是，他买下了那张床，放在了他的卧室。
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The day after the first night in his new bed, the old collector awoke. He was very hungry. "I'd love to eat pancakes in syrup," he said. Then, something wonderful happened. A full breakfast, some tasty pancakes included, appeared on a small table before him. The bed was indeed very magical. It could grant wishes!

老收藏家在他的新床睡了一晚醒来后觉得很饿。他说：“我太想吃蘸糖的烤薄饼了”。然后，奇迹发生了。在他面前出现了一张小桌，上面摆满了丰盛的早餐，还有他想吃的烤薄饼。这张床真的太神奇了，它可以实现你的愿望！
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After eating the pancakes, overflowing with happiness, the old collector said he would take a nap. "Wouldn’t it just be the worst thing, though, if the house caved in while I slept?," he mused. Instantly, the whole house began to shake, and then caved in, killing the collector instantly.

老收藏家吃过烤薄饼，满心欢喜，又想打个盹。他心想：“最坏的事情也不会是在我睡觉的时候整个房子陷入地下吧？” 紧接着，整个房子开始晃动，然后沉入地下，老收藏家同时死于非命。

What can we learn from this story? We are all our own magic bed. We can grant our own wishes – the best, and the worst. Hence, the importance of realizing our dreams without letting our worries undermine our efforts to materialize our dream life!

从这个故事中我们可以学到什么呢？我们都是我们自己的魔法床。我们能实现自己的愿望 - 最好的，和最坏的。因此，要实现我们的梦想生活，重要的是不要让忧虑破坏我们实现梦想的努力。

Become an Expert to Find the Path to Success!

做一个找到成功途径的专家
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You already know the importance of planning in terms of getting results. It is how you can adopt strategic planning for your situation, instead of letting the days go by without building the life you want to live. Like punctuality, strategic planning is not innate in people.

你已经知道制定规划在获得成就的重要性了。那就是你怎样采用适合个人情况的策略性规划，而不是让时间白白流走却没有构建你想要的生活。好比守时，人们的策略规划也不是天生的。

But the good news is that we can all learn to use it effectively. And when we use it, it's as if we were driving a race car to move forward towards our goals. Before – without strategic planning – we only had our feet to take us to our dreams.

但好的是我们都能通过学习去有效的使用策略规划。 当我们使用策略规划，我们就好像开着赛车冲向我们的目标。在此之前，我们只是用我们的脚步慢慢靠近梦想。

Why are a good plan and a good strategy so important? To answer this question, imagine a dynamic company where everything was absolutely fine until the day it saw its profits stagnating. It then decided to offer employees training on strategic planning.

为什么一个好的规划和策略如此重要？要回答这个问题，先假设一家充满活力的公司一切正常，突然有一天发现利润骤减，然后这家公司决定为员工做策略规划方面的培训。

Initially, the participants did not see what the deal was with strategic planning. Yet, as the training progressed, their thoughts began to become clear. Strategic planning, they realized, allowed them to know themselves better, learn about their business, and precisely develop the future that they wanted.

刚开始的时候，参加培训的员工并没有觉得公司的生意与策略规划有什么关系。但是，随着培训的进行，他们的思路渐渐清晰。他们意识到策略规划可以让他们可以更了解自己，了解公司的生意，并且准确的朝着他们想要的将来发展。

After some time, the participants had a light-bulb moment. They became aware that the past success of their business was largely due to favorable market conditions that combined the dynamism of the market, luck and hard work. When those conditions changed, their profits did, too.

一段时间后，所有的参与者突然顿悟。他们意识到过去公司生意的成功很大程度上是因为市场形势好，再加上好运气和工作努力。当这些条件改变了，他们的利润也随之改变。

What emerged from this strategic planning exercise? At the end of the training, participants were given a set of realistic objectives and actions to undertake in the coming months to correct the adverse situation they started off with. Needless to say, results followed in turn.

这次策略规划训练中得出了什么呢？在培训的最后，参加培训的员工得到了一系列可实现的目标和将来几个月的将采取的措施以扭转他们开始面对的不利局面。不用说，结果随之改变。

After some time, the turnover of the company increased, and the participants knew they could attribute these results to strategic planning, because hardly had they begun to apply the steps of their plan that success came knocking again at the door.

一段时间后，公司的营业额上升了。参加培训的人知道这要归功于策略规划，因为他们刚开始按计划进行的时候成功就又来敲门了。