输入法乱跳:2009年中国金融POS机行业研究报告

国内主要POS机生产企业分析
3.1 福建联迪商用设备有限公司
3.2 深圳证通电子股份公司
3.3 百富有限公司
3.4 福建新大陆电脑股份有限公司
3.5 蓝竹电子设备（上海）有限公司
3.6 杭州信雅达科技有限公司
3.7 银捷尼科电子支付设备（北京）有限公司
3.8 上海杉德金卡信息系统科技有限公司
3.9 萨基姆安全系统国际贸易（上海）有限公司
3.10 长城信息产业股份有限公司
3.11 中钞信用卡产业发展有限公司
3.12 上海广电计算机有限公司
3.13 深圳华智融科技有限公司
3.14 深圳市新国都技术股份公司
3.15 上海普天邮通科技股份有限公司
3.16 深圳市桑达实业股份有限公司
3.17 深圳鼎鑫源实业有限公司
3.18 福建星网锐捷通讯股份有限公司
3.19 瑞柏科技控股有限公司
第四章 国际主要POS机生产企业
4.1 INGENICO
4.2 VERIFONE
4.3 HYPERCOM
4.4 GEMALTO
4.5 NEC
近几年中国联网POS机数量增长迅速，2008年中国POS机具达到184.51万台，同比增长56.2%，特约商户达到118.17万户，同比增长59.9%，增速均为近5年来最高。POS机使用数量的增长带动一系列市场主体发展。POS机制造商向银行、银联提供POS机具，银行和银联则免费为商户安装POS机，并从POS机刷卡消费金额中提取一定比例的手续费（约1%）。
未来中国POS机联网数量和市场需求量仍将主要受联网商户数量影响。受POS机自身增长趋势以及北京奥运会推动，2008年中国POS机数量和商户数量出现超过50%的增速。考虑到中国POS机普及率仍较低以及2010年上海世博会的推动，未来POS机需求量仍然将保持较快速度的增长。
本研究报告依据中国人民银行、中国银行业协会、国家统计局、中国银联等权威渠道数据，部分重点企业的数据来自公司财务报表，深入研究了中国金融POS机行业的现状和国内外主要金融POS机生产商的经营情况，分析了2008年行业发展环境，预测了金融POS机行业未来的发展趋势。
Manufacturers Challenged to Stay Profitable as EMV Migration Has Not Been Keeping Pace with Expectations
Although Europay, MasterCard, and Visa (EMV) migration greatly boosted sales of electronic funds transfer point of sales (EFT POS) terminals in Western Europe, Latin America, and parts of the Asia Pacific, the pace of migration slumped due to many reasons. These include a lack of business case in places such as the United States, need for expertise, and unanticipated high investment requirement in infrastructure. The introduction of low-cost terminals in the EFT POS market has also threatened the profitability of the industry. To make up for the drop in sales, major manufacturers are focusing on providing attractive features such as software rather than just offering low-priced equipment.
This Frost & Sullivan research service explores the current EFT POS terminal market in all the main geographical regions and analyzes the drivers and restraints that could influence the market shares of global manufacturers in future. Expansive forecasts for the total EFT, wireless, and smart card terminals market are also provided. This can help participants address the growth potential of these markets and cash in on emerging opportunities.
Uptake of New Technologies to Drive Further Changes in the Market
Technological changes in EFT products in the areas of contactless technology using radio frequency identification and wireless technology are expected to appreciably promote market growth in future. Using transmission control protocol/Internet protocol (TCP/IP) for payment settlement because of the industry’s ongoing quest for faster payment transaction rates is also likely to improve sales. TCP/IP technology for payment terminals offers substantial competitive advantages such as ‘always-on’ capability, faster speed, and versatility.
"TCP/IP is a great enabler of multi-applications and this technology also makes it very simple to get different hosts for various applications," says the analyst. Despite being TCP/IP-enabled, the middle tier and even tier III are expected to adopt these terminals, thus promoting sales. The EFT terminal market is also likely to receive a significant boost with many countries, especially in Central and Eastern Europe, charting out an EMV migration implementation plan.
Technologically Advanced Products to Increase Market Share and Profitability
Several technological changes are ensuring that EFT POS terminals come with enhanced value-added features and hence, no longer remain just commodity products. "Manufacturers of EFT POS terminals are investing in new technologies that could lead to improvement in sales in traditional consumer segments and a possible re-terminalization of the market," notes the analyst. This, along with industry’s focus on providing greater customer service, is expected to generate far greater revenue. While the major global manufacturers have already adopted this strategy, tier II and tier III manufacturers are likely to take to it as well, in future.
Some companies have been very creative in introducing capacitive and electrostatic print technology in their terminals. Newly developed architectures also provide security, compatibility, reliability, and scalability toward new technologies such as Java and Bluetooth.
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Market Situation Analysis and Forecasts of the Total EFT POS Terminals Market Provide a Comprehensive Insight into the Market
A detailed analysis of current scenario, trends, and revenue forecasts of the EFT POS terminals market for the global regions will enable participants to obtain a comprehensive insight into the market.
Expansive Forecasts Provided for the Wireless and Smart Card Terminals Market Offer Deep Insights into the Growth Potential of the Market
This research service looks at current market and future growth rates of the smart card and wireless terminal markets for various geographical regions such as North America, EMEA, Latin America, and the Asia Pacific.
Competitive Scenario and Market Share Analysis Provide Market Positions of Global Leaders
Market share analysis of major terminal manufacturers is provided for the geographic segments of North America, EMEA, Latin America, and Asia Pacific to provide competitive ranking of the major market participants.
Market Situation Analysis for the EFT Terminal Market of Various Regions Gives a Truly Global Perspective
An analysis of market situation, drivers, and restraints is provided for various geographic segments such as North America, EMEA, Latin America, and the Asia Pacific. The forecasts for the EFT, smart card, and wireless terminal markets for these regions help identify countries with high growth potential.


Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
Smart Card Terminals Market Wireless Terminals Market


The following technology is covered in this research:
Electronic Funds Transfer/Point of Sale (EFT/POS) Terminals: EFT/POS terminals are devices, which enable the transfer of funds electronically, either in the form of deferred payment (as in the case of credit cards) or account-to-account fund transfer (as in debit transactions).


Click here to view the analyst presentation:
A913-11 presentation.ppt